Brazilian agency announces internationalization plan; CEO Isadora Oliveira comments on trends and challenges in the communications sector
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Internationalization in the communications sector
The presence of Brazilian agencies in international markets has grown, keeping pace with digital transformation and the need to adapt to different cultural contexts. In this scenario, HI Assessoria plans to expand its operations to Dubai and the United States, in a move aimed at keeping up with global communications flows and image positioning.
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Strategic destinations
Dubai has established itself as an international business hub, attracting companies interested in accessing the Middle East and North Africa. The emirate has also distinguished itself for its infrastructure focused on innovation and technology, factors that make the region attractive to the communications sector.
In the United States, considered the largest global market for advertising and digital marketing, the entry of new companies faces high competition. The country is home to multinationals, startups, and cultural hubs with global influence, presenting both opportunities and challenges for foreign organizations.
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Challenges of Adaptation
Internationalization requires more than investment: it involves understanding local regulations, consumer habits, and cultural codes. In the United States, attention is focused on data privacy rules and disputes with large, established players. In Dubai, the challenge includes adapting to a business ecosystem with its own standards and a strong emphasis on institutional relationships.
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Young Leadership
Leading the strategy is Isadora Oliveira, 26-year-old CEO of HI Assessoria. Her performance exemplifies the entry of a new generation of leaders into the sector, marked by an emphasis on digital reputation, crisis management, and the integration of different communication channels.
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Perspectives
This initiative inserts HI Assessoria into a broader movement of Brazilian agencies seeking connections with international ecosystems. Success will depend on the ability to adapt to different regulatory and cultural realities, as well as building strategic partnerships that sustain operations in the long term.