Uélicon Venâncio talks about his career that began as a waiter and turned him into one of the great references in consortiums in Brazil

Luca Moreira
6 Min Read
Uélicon Venâncio
Uélicon Venâncio

With a career marked by resilience and purpose, Uélicon Venâncio left a job as a waiter—where he earned R$50 a day—to become one of the biggest names in sales and consortiums in Brazil, surpassing the R$2 billion mark in business. Creator of the Safra method, the specialist has been revolutionizing the market with an approach that combines technique, mindset, and spirituality, inspiring thousands of salespeople across the country.

Recognized for his strong social media presence and direct, motivating style, Uélicon believes that success is a consequence of hard work combined with generosity. “I don’t believe in luck, I believe in hard work. When we share what we’ve learned and help others grow, the rewards come naturally,” he states.

Now, the entrepreneur is preparing to expand his horizons: in addition to mentoring and speaking engagements, he’s announcing the launch of a book, appearances on TV shows, and a series of podcasts, taking his transformation story beyond the world of consortiums.

Uélicon, before becoming one of the biggest names in consortiums in Brazil, how did your sales journey begin? Was there a key moment that sparked this desire to teach and transform lives?

Many people who know me now think it was luck. I don’t believe in luck, I believe in hard work. If anyone dedicates themselves and works hard, they can achieve it.

Because so many people asked me for an opportunity to work with me, I started teaching them how they could also generate their own income. The market is huge, and I never see anyone as competition. The sun shines for everyone.

This is a powerful and inspiring quote that resonates with you online. What does “getting rich” mean to you in practice—is it just about money, or also about mindset and purpose?

For me, being rich means having people’s admiration and respect. I know I can’t change everyone’s lives, but if I can change one person’s life at a time, I’m happy. Money is just a consequence of my work and what I do for people.

The consortium market is both competitive and promising. What do you believe made you stand out and become a national leader in this sector?

I do the basics well. I study—and what I learn, I teach to others. Most people don’t do the bare minimum, and many give up halfway because it’s difficult. Everything is difficult, nothing is easy.

If you take a successful person and one who didn’t make it, the difference is that the successful person didn’t give up. The other, unfortunately, isn’t even here to tell the story.

You mention having surpassed 2 billion in sales. What pillars of your methodology generate the most concrete results for the teams you coach?

I created the Safra Method, which stems from the idea of harvesting. Selling is planting—and making sales is planting every day. In my method, I discuss mindset, purpose, product, closing, and after-sales. These are the pillars that help any salesperson increase their sales up to five times.

Your social media channels are a veritable showcase of motivation and practical content. What’s the secret to transforming technical knowledge—like that of consortia—into something engaging and accessible online?

My focus is to bring information, guidance, and tips to those watching. I even add humor, because I believe life doesn’t need to be taken so seriously all the time. We also need our moments of lightness and distraction.

The consortium sector is growing in Brazil, but it also faces misinformation and resistance. What, in your view, are the biggest challenges and most promising opportunities today?

I believe there will always be misinformation. Consortiums aren’t easy to understand, and everyone has their own opinion. But deep down, few truly understand them. Therefore, it’s important to seek out a specialist to clarify any doubts.

There’s a huge lack of information in the market, and if I were to cover everything here, I’d spend an hour explaining the advantages and disadvantages. Consortiums are an excellent product—but they’re not for everyone.

Beyond your professional success, you define yourself as a father and someone who loves helping people. How do these family and human values influence your work and business decisions?

I enjoy overflowing with knowledge. Knowledge is something a person acquires and carries with them for the rest of their lives—and I’m not afraid to share it. The more people I help, the more God blesses me. What I do is simply give back to the universe for everything He does for me. After all, a waiter who used to earn 50 reais a day and now makes multiple millions a month… if not God, who?

What’s next? Are you considering expanding your training, publishing books, creating your own platform, or even taking your methodology outside of Brazil?

This is the moment. I’m opening up my schedule for TV shows, I’m starting my book, I’ve already started participating in podcasts and accepting speaking engagements. I feel the time has come to share my story with the world.

Follow Uélicon Venâncio on Instagram

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