A renowned actor and prominent figure in Brazilian television, Malvino Salvador continues to expand his reach beyond the screen by entering the world of entrepreneurship. While seeking his own hair transplant, the artist received an invitation not only to act but also to become a partner in Mais Cabello—an opportunity that combined personal interest, business acumen, and alignment with the brand’s values. In an interview, Malvino discusses male self-esteem, paradigm shifts, and this new chapter in his professional journey.
Malvino, you are one of the most iconic faces on television and also an active businessman. What motivated you to become not only an ambassador, but a partner in a brand like Mais Cabello?
In fact, everything happened at a very opportune moment. I had already been researching and preparing to have my own hair transplant. I had had some consultations, I was gathering the courage to move forward… and it was precisely at this stage that one of the brand’s partners approached me with a proposal — not just to be an ambassador, but to join the business as a partner.
From then on, I decided to thoroughly understand the operation, the company’s values, its growth vision, and how the work was conducted. After carefully analyzing everything, I saw a real opportunity to diversify my investments by entering a segment that made sense to me at that moment. It wouldn’t just be a business: it would be something I was personally involved and motivated by.
The brand talks a lot about restoring not only appearance, but also confidence. As a man and a public figure, how do you see this relationship between aesthetics, self-esteem, and masculinity today?
For a long time, men were afraid to admit that they cared about their appearance. This stemmed from a cultural construct that associated vanity with fragility, as if taking care of oneself was something “less masculine.” Fortunately, I see that these paradigms are changing. Society has evolved, male behavior has evolved, and more and more men understand that taking care of themselves does not diminish masculinity—on the contrary, it strengthens self-esteem and self-confidence.
I see this as a very positive change. Of course, I’m not a fan of exaggeration. I’ve always sought a natural look that respects my age and my identity. In my own hair transplant, I insisted on partially preserving my receding hairline because I didn’t want to look like an 18-year-old when I’m turning 50. For me, naturalness is fundamental. And that’s also the purpose of Mais Cabello: to show that men can recover their hair without losing their essence. It’s about restoring naturalness, self-esteem, and, above all, confidence.
As a public figure, experiencing this process openly was very interesting. From the consultation to defining the hairline, through the day of surgery and the entire post-operative period, I shared each step on my social media. And this opened up a huge dialogue. Many friends contacted me with questions: “Does it hurt?”, “How long does it last?”, “What is the recovery like?”.
Several ended up having the procedure done. Others recommended it to friends. And many men, who were previously ashamed even to schedule a consultation, felt comfortable enough to seek information.
Ultimately, I realized that my exposure helped normalize the issue. Many people thought, “If Malvino did it and spoke about it openly, then I can too.” And that, for me, is extremely positive—because besides being a business, we are helping people regain their self-esteem.
Mais Cabello has expanded impressively throughout Brazil and now internationally as well. How does it feel for you to be part of a brand that takes Brazilian technology and self-esteem abroad?
For me, being part of Mais Cabello is much more than joining a hair aesthetics or technology company. It’s about participating in a movement that gives people back something extremely valuable: self-esteem and confidence.
When we started expanding throughout Brazil, I already realized how the impact went far beyond the visual. People look in the mirror and rediscover a piece of who they are—and that transforms careers, relationships, energy, everything. Taking this philosophy of care abroad is, in a way, showing the world what Brazil has best to offer: professionalism and technology applied to beauty, real results, and a humanized way of caring. A combination that other countries don’t have.
Taking this vision outside of Brazil makes me very proud. It shows that we can compete internationally with this unique advantage.
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