Nurae officially launched its brand on December 3, 2025, marking the start of its athleisure fashion operations from Dubai. The launch takes place in one of the most strategic markets for companies seeking international expansion, with direct access to Europe, Asia, and the Americas.
Nurae’s entry into the market occurs at a time of reorganization in the fashion sector, where brands are more cautiously evaluating their operational points, logistics chains, and expansion strategies. The choice of Dubai reflects the pursuit of operational efficiency, global connectivity, and a regulatory environment favorable to business.
With this launch, Nurae joins the group of brands that use the United Arab Emirates as a base for international growth, in a highly competitive and consolidated athleisure segment.
