Rio de Janeiro was chosen as the city to host the first Trevo Brand concept store in Brazil, a space where fashion, art, and design coexist in perfect harmony.
The brand is launched with a contemporary proposal of curated authorship by sisters Júlia and Manoela Koury, bringing together accessories and decorative objects that reflect elegance and a refined eye for what is most current in the women’s universe.
Among the highlights are exclusive pieces that carry the brand’s creative identity, including paintings and artistic compositions developed by Júlia Koury, adding texture, color, and poetry to the space.
At this initial stage, Trevo Brand presents a selection designed for elegant women connected to new expressions of style. Soon, the brand plans to expand its portfolio to include men’s products as well, while maintaining its standard of curation and originality.
The chosen location for its debut is the iconic Barra World Shopping & Park, an enterprise by businessman José Koury, located in Barra da Tijuca.
Although the brand’s website went live this week, the official opening of the physical store will take place in great style on Saturday, the 21st, with a special cocktail right after the Barra World Fashion Show, celebrating Trevo Brand’s arrival on the city’s creative scene.
With over 30 years of experience in television, Claudia has worked as a reporter, producer, and editor. One of her books was publicly endorsed by the President of Brazil, earning her lifetime seats in literary academies in Brazil, the United States, and Europe. Having lived in Cuba, Mexico, the United States, and across Europe, Claudia speaks fluent English, Spanish, Italian, and Portuguese. With a career involving government, media and education, Claudia believes that communication is a bridge, and her mission is to make it human, strategic and transformative. She possesses BAs in Journalism and Advertising, an MS degree in Political Science and International Relations, and an MBA in Marketing. She was a UN fellow at the Hebrew University of Jerusalem and an alumna of Brazil’s Superior War College. She is currently doing a Ph.D. in Strategic Communications.