A leading software company has intensified testing to ensure that platform users can accurately predict their online bets.
With two months to go until the World Cup, the igaming sector is already on the move to ensure stability and performance for the millions of Brazilian fans who wouldn’t dream of missing out on placing their bets on online betting platforms.
SOFTSWISS, a leading software company, is already in a state of readiness. With a solid and proven technological foundation, it is prepared to operate at scale without requiring structural changes to its infrastructure.
Football remains the greatest national passion, and the next World Cup — which will be hosted by the United States, Canada, and Mexico — will take place in a time zone that is quite favorable for the Brazilian public. Combined with the participation of the Brazilian national team, the scenario points to record levels of engagement and betting volume.
“A World Cup is not just a traffic spike. It changes player behavior. There is more audience engagement and a significant increase in new users. On a scale like this, stability, speed, and player protection become essential,” says Carla Dualib, Business Development Manager at SOFTSWISS in Brazil and communications director at ANJL.
SOFTSWISS works with a highly scalable cloud infrastructure, based on a microservices architecture , capable of processing thousands of requests per second. Furthermore, real-time monitoring and redundant systems ensure stable performance even during extreme traffic peaks. In practice, this allows operators to provide uninterrupted services and maintain a seamless entertainment experience for gamers.
As activity peaks, so does responsibility. SOFTSWISS integrates advanced risk management and fraud prevention systems, combining human expertise with AI-based tools to detect suspicious behavior and protect players in real time. The company also rigorously adheres to regulatory requirements, including mandatory financial compliance processes such as KYC and AML, and responsible gaming policies.
“Growth needs to be accompanied by responsibility. Our goal is to ensure that all the excitement of the World Cup is experienced in a safe, regulated way, and with the best possible user experience,” adds Carla Dualib.
In addition to being a peak period, the World Cup also represents a great growth opportunity for operators, allowing them to attract new users at scale and deepen engagement with more targeted marketing and onboarding strategies . On the other hand, maintaining this engagement after the event is a challenge, as occasions of this magnitude are rare.
With this in mind, SOFTSWISS launched SOFTSWISS Prediction . Markets is a new B2B solution that extends player engagement beyond traditional sports betting. The tool allows operators to offer fixed-odds bets on a wide range of events, from cultural themes to financial scenarios and real-world events, creating a new layer of interactive entertainment.
The solution can be integrated both as a standalone widget and directly into SOFTSWISS Sportsbook , facilitating the expansion of operators’ portfolios and helping to maintain player interest even after major sporting events.
As Brazil consolidates itself as one of the most promising regulated markets in the world, SOFTSWISS reinforces its role as a long-term strategic partner, combining technological stability, regulatory knowledge, and innovation to drive sustainable growth.
About SOFTSWISS
iGaming technology company with over 15 years of experience. SOFTSWISS provides comprehensive software for managing iGaming projects . The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,000 casino games, and the Affilka Affiliate Platform . Affiliate Platform), Sportsbook Software and Jackpot Aggregator (Aggregator ). With over 2,000 employees, its team is spread across Malta, Poland, and Georgia.
