Yes, they arrived with everything! Casa Rio opened its newest Pop-up store and it was a success. The fashion show that celebrated the inauguration of the most recent partnership between Casa Rio (@casariobr) and the hotel JO&JOE (@joandjoe.rio), took place in the city of Rio de Janeiro, last Sunday (06th) at the Hotel JO&JOE, located in Largo do Boticário, south zone of Rio.
The Event held by Casa Rio is an example of authenticity. This partnership brings a new environment that has arrived to change the reality of cariocas.
Pop-up has collections of brands from Rio, with authorial productions and 100% Brazilian. The resortwear brand Viviane Blanco (@sigavivianeblanco), Prebay handmade accessories and bags (@prebay.br) and sustainable eyewear made with Vanilla Eyewear fabrics (@vanillaeyewear) were part of the show’s line up.
For those of you who still don’t know this concept, pop-up stores are a good opportunity to interact personally with current consumers, also conquering a larger audience. It is a temporary physical store, normally launched by brands in busy places. In order to draw the public’s attention, offering a different experience from what customers normally have with the business.
And the Hotel JO&JOE is the perfect spot to present this meeting with Casa Rio. It is simply a breathtaking place and manages to combine style, concept, fashion and lifestyle, all in an environment that combines the hype of Rio with the bucolic and historic atmosphere, perfect for experiencing new experiences and showing brands that value beauty in the Brazilian.
The event was attended by personalities such as Aline Prado, Tarso Brant, Orlando Caldeira and Thiago Luzardo. The parade was open to the public and in addition to the stunning look, there were also actions by the brands, providing those present with some press kits that were delivered with many first-hand news for the guests.
The focus is to concentrate the best of Rio in one place, allowing people from all over the world to have access to the hotel’s hospitality, the unique Brazilian lifestyle, the differentiated gastronomy and the work of brands that develop artisanal, authorial works with sustainable focus.
links
Casa Rio / https://www.instagram.com/casariobr/
Hotel Jo&Joe Rio / https://www.instagram.com/joandjoe.rio/
WSM Communication / https://www.instagram.com/wsmcomunicacao/
Brands Featured
Prebay / https://www.instagram.com/prebay.br/
Vanilla Eyewear / https://www.instagram.com/vanillaeyewear/
Viviane Blanco / https://www.instagram.com/sigavivianeblanco/
Datasheet
Communication / Press Office
WSM C
General Management / Presentation
Wallace Safra/ @wallacesafrarj
Artistic Direction/Stylist
Ana Ximenes/ @aanaximenes
Production
Claudia Moreira/ @claudialvesmoreira
Moisés Lopes/ @moiseslopes1
Rafaela Martins/ @rafaelavmarttins
Beauty
Anastácia Loreno / @anastacialoreno
Photography
Anderson Rangel / @oandersonrangel
bookers
Kamila Lima/ @kamilalimawm – Workshop Models/ @workshopmodels
Pablo Meliga/ @pablomeliga – Wmood/ @wmood_oficial
Paulo D’Souza/ @dsouza_phg – GPMS/ @gpme.models
Executive production
Casa Rio / @casariobr
Realization
Casa Rio/ @casariobr & Jo&Joe Rio/ @joandjoe.rioomunicação / @wsmcomunicacao