The relationship between Juliana Herc, renowned influencer, and Alvaro Iannibelli, head of buying for the Givenchy women’s collections in Europe and the Middle East, transcends the mere professional sphere and common tastes. Founded on a shared passion for fashion and especially for the Givenchy brand, this friendship has taken root in a unique personal connection.
Juliana demonstrated significant potential for establishing a close relationship with the Maison, which resulted in an exclusive invitation for an unforgettable experience in Paris during Spring/Summer 2024 fashion week. The stay at the iconic Parisian palace Le Meurice and the carefully planned events reflected Givenchy’s esteem for Juliana.
This unique experience included a welcome dinner at the famous Siena restaurant, a fashion show at the emblematic Invalides venue, featuring an immersion in the world of Hubert de Givenchy, and a meeting with Mathew M. Williams, the brand’s creative director. A moment of celebration rounded off this exclusive experience at the renowned La Tour d’Argent restaurant.
The story of this friendship, which evolved into an intimate collaboration with Maison Givenchy, continues to unfold, promising more fascinating chapters ahead. Follow the coverage of the events to witness this journey on Juliana’s page.
How did you and Alvaro Iannibelli, combining your passions for fashion and Givenchy, establish this special collaboration with the Maison?
Álvaro is incredible at bringing people closer to the brand. Being one of those people makes me very happy.
Could you share with us the highlights of this unique experience in Paris with Maison Givenchy?
I have never experienced such attention. They are extremely careful with their guests!
Considering this mutual passion for fashion and Givenchy, how did this personal connection influence this exceptional collaboration?
It reassured me that I’m on the right track.
Tell us about your stay at Le Meurice and what that personalised Givenchy welcome pack included?
The hotel is a real palace! And the welcome pack accompanied by a Ruinart blanc de blancs and lots of chocolates… what more can you say?
Which events stood out the most during your stay in Paris, especially the fashion show and meeting Mathew M. Williams?
Without a doubt, the fashion show was the most important moment! And having the opportunity to meet Mathew was the icing on the cake.
How did this experience impact your relationship with Maison Givenchy and Mathew M. Williams himself?
I think in a positive way.
Tell us about the most exciting moments you experienced during Givenchy’s Spring/Summer 2024 fashion week.
The evening of the official dinner was an experience not to be forgotten. I felt part of them.
How did you share this unique journey in Paris and your participation in the events with your community of followers?
In my own way. I try to get close to each person who is there with me and make them feel part of what I’m experiencing.
Taking your influence into account, how do you think this experience could impact Givenchy’s visibility and reputation in fashion and on social media?
A humane way of getting closer.