Thanks to the World Cup, bar and restaurant owners vibrate optimism, after all, in addition to the calendar of games in Brazil taking place in the afternoon, allowing the happy hour to be extended, it coincides with the payment of the first installment of the 13th salary and fraternization parties for companies and colleges. Even such a perspective of confidence is confirmed by the Brazilian Association of Bars and Restaurants of São Paulo (Abrasel-SP), which points out that the sector’s revenues will grow between 30% and 50% this year-end.
According to the survey, 47% of Abrasel-SP members reported that they would show the World Cup games in their establishments. Furthermore, 38% said they would invest in themed decor, thus helping to create a buzzing atmosphere, and 7% declared promoting special events. Of the total number of participating establishments, especially bars, 66% indicated special promotions for match days.
In addition to the famous broadcast screens and typical food prepared in a thematic way, another bet to help ensure public satisfaction is the use of technology, after all, through technological solutions, the entrepreneur can speed up customer service, understand which products are the most popular on the menu, what are the busiest days and times and, in this way, direct your strategies to seize the moment and increase your sales.
In practice, today it is impossible to think of a food service business without the use of technology. Explaining this is Eduardo Ferreira, CCO of ACOM Sistemas, a reference in the development of solutions focused on management in the food segment. “It is a lot of information to be worked on. In addition, it is necessary to create and deliver value to customers, without neglecting the financial control of the business and this goes through several stages of management in which technology becomes essential to achieve good numbers”.
Rafael Ganeme do Amaral, a partner at Brewteco, in Rio de Janeiro, has already noticed an increase in the number of patrons at the chain’s bars because of the World Cup, especially on Brazil match days. He reinforces that technology is essential to ensure that the service happens with quality.
About this, Eduardo explains that, with the help of management platforms, it is possible, for example, to monitor the output volume of a certain dish during games. Information that allows the manager to plan and organize the entire process to prevent that dish from missing at peak times. To guarantee delivery, he can better monitor the inputs in his stock, schedule a purchase to meet the increased demand, better evaluate the kitchen preparation process, among other strategic points of backoffice management.
An example of a platform that helps in this process is EVEREST, an ERP developed by ACOM itself, with the aim of assisting in the control and planning of bar and restaurant operations. EVEREST operates on all fronts of the business, with automation and integrations that help entrepreneurs to carry out the operational and, mainly, managerial management of their business. It has numerous features and tools that meet the most diverse demands that a food service business may have.
One of these tools is the technical sheet, used to guide and standardize the way of preparing the dishes on the menu. It is an important tool, especially at this time of the year, when the volume of customers increases significantly and the celebratory atmosphere inside establishments can lead people to overlook the amount of food wasted. An issue called by Eduardo Ferreira a “devourer of profits”, as it affects the company twice: on the one hand, it devours earnings due to increased costs; on the other hand, it erodes the resources that exist to increase productivity. “It is something that is difficult to combat with the naked eye. To combat these and other food management challenges, the use of technology is perfect”.
“For the bar or restaurant to function satisfactorily, it is necessary to have very well-designed processes, and it is precisely at this point that the ERP is able to act, from controlling sales, also taking care of the production stages of the dishes, going through the process management of inputs, and delivering reports and management indicators that will help the entrepreneur to align his expectations with the real movements that are happening in the operation”, informs Eduardo Ferreira.
This position is reinforced by Amaral, who stated that EVEREST has been helping to boost the chain’s results, especially with regard to stock control and sales analysis: “With more accurate information, we are able to buy in more exact quantities and not we accumulate products unnecessarily, thus avoiding waste, mainly because we are notified at the exact moment when we need to renew stock items”.