There are those who say that the art of influencing and dictating fashion trends is a simple and easy task, however, few people are able to achieve considerable prominence, especially when we talk about social networks. In the prime of his youth,Isabela Simões, 30, is the true example of a digital influencer who goes beyond her work on the Internet.
Born in Governador Valadares (MG), Isabela has a degree in Publicity and Propaganda and, since childhood, she already demonstrated her aptitudes with fashion, a path that spoke louder. As a child, she organized fashion shows with scraps she found at her grandmother’s house, as she sewed and always kept some materials stored in a trunk.
Her aunt also owned a clothing store, a fact that further aroused her desire to idealize and create pieces. Over time, when the famous Orkut still existed, Isabela began to share fashion tips combining clothes, jewelry and accessories, always in tune with everything that was in vogue at the time. And it was through the Internet that the influencer realized her responsibility and recognition when sharing information with the public, something she considers of paramount importance, as she has within herself, as her main objective, to add everything that is positive in people’s lives. On Instagram alone, there are already more than 500 thousand followers.Check out the interview!
Considered one of the still recent professions, many believe that influencing someone digitally through a trend is something easy, like turning on a camera and posting. You, as someone who is already consolidated in this field, what is it like to deal with this kind of vision that people have?
I understand that it is an apparent vision. In theory it’s easy, but in practice few influencers can really support themselves and live a financially stable life with this work. It’s much more than turning on a camera and posting, it requires focus and a lot of responsibility.
Born in Governador Valadares, you have a background in publicity and publicity and since you were young, you enjoyed fashion nominations. Could you tell us a little more about the story from your childhood love to what became your profession?
It was very natural, since I always, since I was a child, liked to create clothes with scraps. As a teenager he invented costumes for theater at school. I’ve always had a special eye for the fashion world!
Well, fashion came from your family too, when Orkut still existed, you shared fashion tips combining various pieces. From that time when Orkut ended in 2014 until the networks we have today, how did you see the differences in the community and how the work developed on the internet?
I believe that we are adapting and adapting to the evolution of social networks. The communities didn’t change much, they just evolved as the world evolved. Whoever posts more, who exposes more and who shows their reality more wins, which perhaps in the past was not so evident. At the beginning, I was quite resistant to showing my life almost completely, but nowadays, I understand that when we are happy with ourselves, we tend to want other people to feel that way too.
On your Instagram account alone, you have more than 500,000 followers, an amount that, in itself, would be immeasurable to put in a physical space. How is the responsibility and what is the feeling when you have the notion that a publication made now, could reach the screen of so many people around the world?
It’s trying to do my best, in the best way possible, so that it is a clear expression of what I want to show, and being aware that there are differences of opinion.
Something that demands a lot from your niche, as from many others, is the issue of keeping up to date with trends, which in your case, made you present in several fashion weeks around the world. In that case, how grateful are you to these years that have been walking the net? Could Isabela from the back imagine what she is experiencing today?
I couldn’t imagine it, but it was a result of dedication and work. When there is love, you want to do the best you can, and you end up reaping good results.
In addition to the internet, you have recently entered the lecture business, and you are even planning to launch a course aimed entirely at those who want to enter the virtual environment. How was this ticket and how has the public’s response been?
Entry was automatic. Being able to pass on our experiences to people, tell our paths taken, so that they can absorb something into their lives, all of this live, is a special moment!
You’ve already revealed that some of your inspirations are Camila Coelho, Donatella Versace and Coco Chanel. How does day-to-day content production generally work and what are the steps for putting together a post?
It’s not easy at all, I admit it, that’s why I say it’s not for everyone. I am very organized and I always try to leave a briefing, even if only in my mind. I try to be as natural as possible when creating content. Sometimes, creations and ideas come with routine situations, recording what is happening at the moment, or when I am at an event, for example, I define the recording of specific takes that can summarize the experience I am living and show my chosen looks. . As for editing and design, I have a team that helps me, because thinking, recording and then editing today would be too much for me.
In addition to the lectures, you are on your way to releasing a book recounting your experiences. How is the production process going and what are your expectations for it to reach the public?
Books have always been present in my life, so why not put my experiences on paper? My grandmother was a writer, I think I inherited a love of books from her. It’s a project that I hope is coming soon.
Follow Isabela Simões on Instagram