Discover how a marketing expert like Karina Carachesque turns social media into powerful tools of connection and persuasion
As a specialist in strategic marketing for social networks, Karina Carachesque has stood out as a reference in the area. With her academic background in journalism and post-graduation in Marketing from the renowned University of São Paulo (USP), Karina has extensive professional experience working with recognized brands, including La Roche-Posay, Vichy, L’Oréal Group and SkinCeuticals. In addition, she had the opportunity to contribute as a member of the Rede Bandeirantes de Comunicação – TV Band team. With her passion for the universe of social networks and for creating authentic connections, Karina has been dedicated to developing strategies that go beyond the mere sale of products, seeking to establish a genuine connection with her target audience.
When addressing the importance of creating strategic content for social networks, Karina highlights the need to understand that these platforms are much more than mere sales channels. Behind the screens, there are real people looking for meaningful connections. According to Karina, it is fundamental to adopt a strategic approach, where the main objective is not just to promote products or services, but to generate an authentic and lasting connection. Through her work, the journalist demonstrates how it is possible to use marketing strategically to build solid relationships with the audience, providing solutions to their problems and needs.
In the competitive landscape of social networks, people and companies face constant challenges when trying to stand out. Karina points out that the key to success is staying up to date with trends, being aware of the right moments and acting strategically. The speed with which social networks evolve requires a specialized eye to make the most of their potential. Those who neglect the importance of a strategic approach risk falling behind, missing out on valuable opportunities to engage and connect with their audience.