Working in the artistic market for two decades, Aline Cintra, CEO of the renowned agency Cintra, has been following a successful path in discovering and launching great talents. Names like Bruna Griphao, JP Rufino, João Bravo and many others were driven by his agency, which grew exponentially from its foundation in a small room in Méier, North Zone of Rio de Janeiro, to become one of the largest and most influential in Brazil , headquartered at Shopping Barra Square.
Over the years, the Cintra agency expanded its activities beyond the agency of models and actors, becoming a group with several artistic departments. With more than 16,000 agencies, the company provides many child actors for soap operas on the main broadcasters in the country, including Globo, Record and SBT, in addition to opportunities on streaming platforms and other media. Models, digital influencers and singers also find space at the agency, which has established itself as a national reference in the sector.
For Aline Cintra, discovering talent and helping them make their dreams come true is a rewarding mission. She emphasizes the importance of working together with the actors, providing recognition and opportunities in a journey that faces several barriers. The businesswoman shares a valuable tip for aspiring actors: look for a good businessman, invest in studies and stay focused, knowing that everything has its time and right time. Celebrating two decades of achievements, Aline Cintra continues to leave her mark on the Brazilian artistic market and impact lives through the power of art and entertainment.
How would you describe your 20-year journey in the art business and what inspired you to become a successful businesswoman?
What most inspired me with your doubts was being able to make dreams come true, extracting the best from each talent. The artistic environment is very challenging, and as I like challenges, this gave me even more strength to continue in this field, and today, looking back and seeing everything we’ve achieved, honestly, it’s wonderful.
Over the years, his agency Cintra has discovered and represented great talent. How does it feel to see these young actors succeed and how do you contribute to their development?
It is very gratifying to be able to make dreams come true, my team and I work hard to extract the best from each one of us, and to take advantage of every opportunity. It is a very disputed medium, but at the same time it is gratifying to see the faces of our talents in soap operas, commercials, films, etc. I am very happy to be able to contribute in some way in the lives of these people.
The Cintra agency has grown significantly since its inception in 2003. What were the biggest challenges you faced during this growth and how did you overcome these difficulties?
Everything happened naturally, with a lot of work, we started in a simple way, in a small room in Méier (RJ), and today we are one of the largest acting agencies in Brazil. Everything at the beginning is more difficult, but with faith, willpower, work and honesty it is possible to get anywhere. If we have a name today, this is the result of a lot of dedication, resilience and delivery into God’s hands.
With more than 16,000 agents, how do you and your team manage an agency of such expressive size, serving a diversity of talents?
It works as follows: We have a system with all our subscribers, which is very diversified, with people of all profiles, casting producers and companies contact us asking for a profile for a soap opera, film or campaign, and the agency indicates their talents to the tests. So, the more talent and resourcefulness the artist has, the greater the chances of attracting the attention of our clients, which is why it is extremely important to study more every day and have good photographic and video material.
In addition to agency for actors, the Cintra agency works with models, digital influencers and singers. How do you diversify opportunities for your agents in different areas of entertainment?
The market is increasingly looking for new profiles, so Cintra is keen to have a very diverse casting, to take advantage of every opportunity that arises. We work according to the demands of the clients, they come to us, ask for an “x” profile and we send them all the options in that profile, but we also have our internal projects to stimulate and encourage our talents.
Discovering talent and fulfilling dreams is a rewarding part of your job. Can you share with us an exciting story of an actor who stood out in your agency?
I remember Bruna Glriphao arriving very young around 6/7 years old at the agency, still at Bayside, she was a very smart child who stood out too much, but she had no publicity profile and had never done anything, in a short time of study she was correcting one job on the other.
How do you evaluate the current scenario of the entertainment industry in Brazil, especially considering the impact of technology and streaming on the way talent is discovered and promoted?
Without a doubt, with the arrival of the internet and technology, several new work fronts emerged, but at the same time that this was happening, we had to reinvent ourselves to walk along with this technology, as I said, it is a very disputed market, so the more differential the more chances of getting new jobs.
What criteria do you consider when selecting new agents for your agency? What draws attention and differentiates a promising talent?
All profiles are approved by our agency, we just polish and indicate each one of them to the segment that most identifies with them, so in this case we have no criteria, we just identify what that talent has to offer, because we follow the theory that it has work for all types of profiles, all you need is good photographic and video material, a good agent and luck alongside the talent that must always be studying and reinventing itself every day.
As the Cintra agency expands into new regions, how do you plan to maintain the quality of the services provided and the focus on the artistic development of your agents?
With the hiring of more competent professionals, to meet all demands and teaching Cintra’s base so that they can put it into practice in the market.
What are your plans and aspirations for the future of the Cintra agency? Are there any exciting or new projects you can share with us?
In addition to the work we get through the clients that come to us, we have our own audiovisual production company, Cintra Produções, and we have just finished recording a Christmas film, in co-production with Sonata Filmes, which will debut on streaming later this year, it was very nice.
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