Nat Guareschi, recently announced as one of the regular presenters of the Amplifica Podcast at Estúdios Flow, marks a new phase for the music channel. This strategic addition took place during the expansion of Flow Studios to become a group, expanding its operations beyond information, entertainment and technology.
Her involvement with Amplifica began in July 2022, when she was invited as an interviewee, until then under the exclusive leadership of Rafael Bittencourt, one of the founders of the band Angra. In March 2023, Nat received a new invitation to host the week celebrating Women’s Day, marking her debut as a presenter. Facing initial fears, Nat embraced the responsibility of leading one of the main music podcasts in Brazil, replacing Rafael Bittencourt.
Amplifica is a musical space for enriching dialogues about the world of music. With a diverse weekly program, the channel seeks to amplify information about the musical universe, exploring various scenes and perspectives. Currently, the podcast is a leading reference in musical content on the internet, accumulating more than 55 million views on YouTube alone.
Nat highlights the value of being able to be authentic throughout this journey with Amplifica. Feeling welcomed, she was chosen for who she is. Since diving into this new experience, Nat has interviewed a variety of personalities, covered the João Rock Festival, participated in the special ‘Amplifica na Praia’ and collaborated in actions such as the partnership with Universal Music at The Town, as well as other significant projects and learnings . She will soon announce her own show.
Influenced by the simple music of the interior of São Paulo and the modern MPB of the metropolis, Nat Guareschi offers the Brazilian public a unique approach to listening to music. In addition to being a singer and songwriter, she is an actress, cap collector and former football player, with a repertoire that exceeds 80 original compositions, surpassing even the goals she scored while playing football. Her songs, permeated by a soft and humorous voice, are accompanied by skillful arrangements on the guitar, highlighting her talent in playing not only instruments, but the hearts of those who hear her tell her stories.
What was the transition like from being interviewed to becoming the regular host of the Amplifica Podcast? What were the challenges and surprises in taking on this role?
It was a fun challenge to face. I’m still learning what this role really means, but I’m loving discovering with each episode what it means to be a host. It’s a place that carries a lot of responsibility!
You mentioned that you felt welcomed by the Amplifica team from the beginning. What was the working dynamic like with them and how did this partnership contribute to your growth in the music scene?
The team, in my opinion, is the most important part. He’s the one who doesn’t appear in front of the cameras, but is the one who actually makes the program happen. I was very welcomed by everyone from the beginning who gave me freedom and encouragement to be who I am in front of the cameras. It took me a while to learn to stay in places where I’m surrounded by people who make it very easy for me to love myself. And the Amplifica team makes me feel like that, at home.
In your experience hosting Amplifica, was there an episode or interview that stood out to you? Can you share a memorable moment?
Each episode is a learning experience for me. To this day, every person who passed by there taught me something different. It really touches me when a guest feels comfortable talking about things they’ve never said before. The episode with Talita Cipriano was one that really left an impression on me… she opened up, told personal things, sang, laughed, we made jokes, we talked about shallow and deep things. I remember that on the day of the live episode we didn’t have many people watching. A month later I started seeing excerpts from the episode spread across various platforms. These excerpts have surpassed three million views and are still flying around the world. This growth is something very special to watch!
Amplifica covers a variety of musical themes. How do you see the show’s role in amplifying different scenes and perspectives in the music scene?
I think Amplifica is necessary. When Rafa Bittencourt created Amplifica, his idea was precisely to leave the role of guitarist in a famous band to a place where he could talk about music in other ways, in a more informal, more relaxed way. Furthermore, the initial idea is to expand the scenario. Show artists, the art behind those artists and the people behind those arts. I believe that Amplifica’s role is very valuable within the music scene and brings a lot of strength to Brazil’s musical plurality.
As a songwriter and artist, how has your participation in Amplifica influenced or enriched your approach to music and the music industry?
As a songwriter and artist I feel like I gained a lot by accepting this hosting mission. Being able to connect with other artists in a long, pressure-free conversation contributes greatly to my career as a composer and to Nathalia as an individual as well. In some episodes I even showed several compositions that I had never shared with the world before. And the welcome I received was very special for me!
You mentioned the coverage of the João Rock Festival and the special ‘Amplifica na Praia’. What was it like being involved in events like these and how important are they for promoting music?
Festivals are super important for the Brazilian music scene and coverage of these festivals is just as important. It was a unique experience to be able to participate in both João Rock and De Férias with Amplifica. João Rock gave us the opportunity to showcase the festival as a whole and even exchange ideas with the artists before and after going on stage. De Férias com Amplifica brought the nostalgia of the old MTV, which is this mix of music and fun. Our goal is to do more projects like this!
In addition to hosting Amplifica, you are involved in other projects, including your own program. Can you give us a glimpse of this new project?
We are producing a program for me. It’s even strange to say this out loud, I don’t think I ever, even in my wildest dreams, imagined that I would have my own program. This program will talk about music in a relaxed way, in my own way. What I can say for now is that we will have a game show, music, fun pictures, guests and lots of chaos!
How do you think your presence, as a woman, contributes to diversity and representation in the music scene, especially in rock?
When Rafa invited me to be Amplifica’s Host, he said that he really wanted this Host to be a woman, to be from another scene other than rock, to know the musical universe as a whole and to have a connection with it and with the team. Never in my life have I earned a place because I’m a woman, lol. On the contrary, as women we always end up taking longer to conquer a space. I was very happy that he thought that way. I think it’s super important for women to occupy spaces that have been denied to us for a long time. The rock audience welcomed me very well! Obviously Amplifica has lovers and haters and both are welcome, especially because Amplifica is a free place for music to happen outside the box.
Amplifica is known for having no filters, showing the truth behind the scenes of music. How do you think this more authentic approach impacts listeners and the perception of the music industry?
I think this is wonderful! Normally on social media, most people tend to post a snapshot of real life and this snapshot often ends up very detached from reality. At Amplifica we have two chairs, two mics, instruments and when the camera plays on REC we just need to keep happening as we are. And that, being who we are, without the pressure of having to show something perfect is wonderful. It’s like being in your backyard making music with friends and chatting between each song. I think the channel’s lovers love this format precisely because it shows what is not usually shown: the truth.
How do you see the future of Podcast Amplifica and what are your expectations and plans for the program?
In my opinion, Amplifica is flying higher and higher. We have a lot of new staff under construction, a lot of festival coverage, a lot of external coverage and a team that is super engaged and passionate about music, making Amplifica happen every day. My plan is to continue at this pace, with my heart beating very strongly for this project and full of desire to do more and more!
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