After a 16-year career on television, digital influencer Kamila Smaili decided to migrate to social media, driven by the growth in online interactions. “I noticed that the internet was gaining momentum and brought most of my followers to Instagram,” says Kamila. This transition has allowed her to foster a strong network and become an influential voice in fashion, travel and healthy living.
Kamila is known for her destination and product recommendations through the hashtag #DicasDaSmaili, where she shares places she frequents and brands she consumes. She highlights the importance of maintaining authenticity in your choices: “I decide on these products and places when they are in line with my values and principles.” This genuine approach is part of the success of its partnerships with major national and international brands, aligning its healthy lifestyle and personal experiences with the image of these companies.
As an influencer, Kamila faces the challenge of balancing her work routine with media exposure. However, she sees this exposure as a natural extension of her personal brand: “Camila Smile is no longer a person, but a brand,” she says. Among her inspirations, Kamila mentions the importance of being faithful to her identity and transmitting joy and truth in her content. For aspiring influencers, she advises: “Stand up for your values and build a story of value, always being honest with who you really are.”
How was the transition from television to social media in your career? What motivated you to migrate to the digital environment?
So, I worked on TV, I worked on TV for 16 years and when I realized that the internet was gaining strength, because I presented interactive programs where people participated over the phone and when I realized that interaction was dropping a lot due to the arrival of networks social networks, I opened my account on Instagram and brought most of the people who followed me on the programs to Instagram and from there I started to foster a strong network of relationships.
You mentioned that you recommend itineraries of exquisite locations. What are your favorite destinations and why do you recommend them?
I love sharing tips, I even have a hashtag since the beginning of my account which is Dicas da Smiley and there I recommend so many places that I frequent here in São Paulo, restaurants, as well as sharing travel tips, hotel tips and my own Favorites actually don’t exist, I have a passion for discovering new restaurants, new cuisines, new places, so they are all very special in a way, because if I recommend them it’s because I really eat and like them.
How do you balance your work as a digital influencer with representing major national and international brands?
So, in fact, I don’t need to make this balance as an influencer and the brands I represent, because everything goes together. My lifestyle, my work on social media and the brands that invest in the messages I transmit through these partnerships are always interconnected. So, for me, it’s actually a great pleasure to make all these connections and I know that it really works out really well, because everything is involved in a certain way.
#DicasDaSmaili became a popular hashtag among his followers. How do you decide which products and places to recommend?
Yes, the Smiley Tips hashtag was very successful, because it was built with great care, with great care. All the brands that are involved in Dicas da Smiley are brands that feel what I really created in the relationships, in the connections I have on my social networks. So, in truth, I decide on these products and these places when they are in accordance with my values, my principles, everything that I believe in and that, in a way, also brings benefits to my followers.
What are the main challenges you face as an influencer in the fashion and healthy lifestyle sector?
I define my personal style, my lifestyle, as a healthy lifestyle in general. I love training, I love eating, I love eating healthy things. I am a person who supplements, I take care of my health. So, I believe that everything is, as I said before, interconnected in a certain way. Fashion, for me, is part of our style. This is where we also express externally what we feel. And beauty, today at 41 years old, I think it is essential to take care of my beauty, to have a skin care routine. And all of this is also interconnected. I think we transmit what we carry. So, clearly, fashion and beauty are today… being part of my age and where I’ve come from, bringing strength to the Camila Smile persona. I often even say that Camila Smile is no longer a person, but a brand, because most of these other brands that are involved with me have everything to do with my moment and with what I chose to live now.
How would you describe your personal style and how does it influence the fashion and beauty choices you share with your followers?
In fact, there aren’t many challenges, right? In fact, these are questions of adaptation, because both the fashion brand and the healthy product brand, the beauty brand, they all need to have more or less the same objective as me, because today I have the objective of improving the lives of people. people. So, I believe that when these brands carry this weight, this intention, it actually ends up flowing. So, challenges, challenges, I don’t have. But I have more time to choose those brands, understand the brand, learn about the brand to see if it really shares everything I carry and intend to share.
What are your main sources of inspiration when creating content for your social media?
My main sources of inspiration, they are not punctual, right? I follow many people who have the same goal as me, who take care of their life, health, relationships, physical, mental and spiritual aspects completely. So, my inspirations are several, actually, but, deep down, what I try to convey to my audience is my identity, it’s what I truly believe in, always bringing a little of my way of being to the contents. So, always in a happy way, always in a fun way, but also in a serious way, bringing truth to everything I produce.
Could you share with us a memorable moment or an unforgettable experience you had representing luxury brands?
Oh yes. One of the unforgettable moments I was representing brands was a trip I took to Korea to visit the Hyundai factory. Before they came to Brazil, I had the opportunity to get to know Agenplan. They took some Brazilians to visit Korea and the factory. Agenplan is the largest car factory in the world, equivalent to 600 football stadiums. And I had the pleasure of spending a few days in Korea, in Seoul, getting to know the factory. And then they also took us to see the city, Korean culture, and restaurants. And that was an incredible experience for me, and I felt very honored with the invitation. I had the opportunity to discover a new city, a new culture, a new country. And that for me was incredible and very rewarding.
What advice would you give to someone starting out as a digital influencer in the fashion and lifestyle sector?
The advice I would give to people who are starting to work as influencers is to always have a personality and your objectives very well defined. That they defend their values, that they do not prostitute themselves for a fee or a brand, but rather build a history of value by always defending and following personal principles, personal values and, in addition, always being, most of the time, or if possible always, just as I try to be honest with who you really are.
How do you see the future of influencer marketing and social media for professionals in your field in the coming years?
Well, as an advertiser I see that the future of influencer marketing is necessary, mainly because today we have a very large, very vast and very consuming network of real people. So I think that if the influencer understands his value, his responsibilities and collaborates with the brand he hires, in short, in a sincere way, there is no way the influence market will end. I think that if everyone does their part sincerely, objectively and if this really has a purpose, all influencers who build a personal brand will always have work and will be able to collaborate with brands effectively.
Follow Kamila Smaili on Instagram