In recent years, TikTok has become one of the most accessed and influential platforms among young audiences, especially in Brazil. As a result, many influencers have found it an opportunity for growth and visibility. A recent example is the influencer Byel, who, by betting on content that shows his daily life in a close and authentic way, has attracted an increasingly larger audience. “TikTok is in my favor,” says Byel, highlighting the acceptance that his content has generated.
For observers, Byel’s success is not just a matter of luck or circumstance; there is a defined strategy in his publications, something that can serve as inspiration for other creators and even digital marketing professionals. But, after all, what are these strategies? Does Byel have a secret that justifies the rapid adoption of his content by the public?
One of the characteristics that most draws attention to Byel is his authenticity. The influencer built his image on the social network by sharing common moments of his life, which generates a natural connection with the public. “I show my day as it is, without trying to idealize a perfect life, and this makes people feel closer to me, almost as if they were part of my routine,” says the influencer.
The choice of everyday content demonstrates the effectiveness of a simpler and more realistic approach, especially in a digital environment where spontaneity and direct contact are increasingly valued. Unlike other platforms, where editing and planning are more important, on TikTok users show a preference for content that reflects their daily lives in a less elaborate and more sincere way.
In addition to betting on authenticity, Byel stands out for his consistency. He shares videos frequently, keeping his audience constantly engaged and interested in what he produces. This regularity is a fundamental factor for anyone who wants to build a solid base of followers, since, in the fast-paced pace of TikTok, being constantly present is essential.
Another aspect that contributes to Byel’s success is his ability to adapt. The influencer follows the main trends of the moment and adapts them to his own style, which allows him to explore new formats without losing his identity. “I don’t ignore trends; when I see something that’s trending, I think about how I can fit it into what I already do, so that it remains authentic,” he explains. This sensitivity to what’s trending on the app keeps Byel relevant and interesting to his audience.
In addition to producing content, Byel makes a point of interacting directly with his followers, responding to comments and questions and sharing experiences that resonate with the public. This direct engagement is a central point in his strategy, as it brings the relationship between influencer and audience closer and contributes to the creation of a loyal community. According to him, “I know that their support is essential, so I always try to show that I value this relationship.”
This close relationship not only strengthens the connection between Byel and his followers, but also reinforces the image of an accessible and approachable influencer, something highly valued in the current context of social media, where authenticity and transparency are increasingly differentiating factors.
Many believe that the formula for success on social media is complex, but Byel argues that, to a large extent, the key lies in simplicity. For him, consistency, authenticity and a good understanding of what his audience wants are the most important elements. The influencer admits that there is no “magic formula”, but he emphasizes that the continuous effort to offer content that pleases and engages his audience is the main way to grow and stand out.
Byel’s example illustrates the relevance of TikTok in the current social media landscape and the impact that the platform has on the digital market. For those who want to stand out, the lessons that Byel leaves are clear: building a true relationship with the audience, maintaining a constant presence and being aware of trends are essential practices.
It seems that Byel continues to explore the potential of TikTok, consolidating himself as one of the rising influencers on the platform. For him, TikTok is much more than a means of achieving visibility; it is a space for authentic expression and direct relationships with his followers, which undoubtedly strengthens his trajectory and can serve as a model for new creators and digital entrepreneurs.