Digital influencer Caroline G has made a name for herself on social media by transforming her passion for makeup into a diverse channel that covers topics such as fashion, fitness, and faith. On social media, she shares authentic content that reflects her own experience and seeks to inspire her followers — or “sisters,” as she likes to call them. After starting her career with beauty tutorials, Caroline expanded her work to include challenges, vlogs , and advice, adapting to her audience and building a connection based on identification, purpose, and resilience.
What inspired you to start your YouTube journey with makeup tutorials?
I’ve always been passionate about beauty and loved watching tutorials to learn on my own. I was a fan of Camila Coelho, back when she still had her own channel, and I started replicating the makeup looks I saw. Later, I started recording and trying to create makeup looks for other celebrities, which motivated me to continue on this path.
How do you balance the diversity of content, such as fashion, fitness and religion, while keeping your style authentic and fun?
I believe that my Instagram reflects exactly who I am. Showing the different facets of my life has created identification with my followers, who I now call “sisters”. I’ve always wanted to create this closeness, and sharing my experiences was the way I found to connect us all.
How was the transition from creating content just about makeup to broader topics like challenges and vlogs ?
It was challenging! When the opportunity to record with Rezende came up, I realized that I needed to keep up with the interests of his audience, which meant reinventing myself. It was incredible, and this change brought many opportunities.
Which collaborations with other YouTubers have had the biggest impact on you so far and why?
Rezende, without a doubt! He opened many doors for me and gave me opportunities that transformed my career. It was the most significant collaboration in my history to date.
How does your relationship with faith and religion influence the content you share on social media?
My faith helps me connect with people who share the same beliefs. Although I lose some of my audience because of this, I believe that spreading this positive influence is my purpose. I want to create value for those who follow me and fulfill my role in the world.
What kind of impact do you hope to make on your audience by addressing fitness and health-related topics?
I want to show the importance of taking care of yourself, not just for aesthetics, but for your well-being and health. I talk about this to encourage self-care and remind you that we must put ourselves first.
With so many different segments on your channel, how do you decide which topics to cover in your videos?
My content is very organic. In the feed, I post more specific reels , such as advice, while in the stories I let what I’m experiencing at the moment flow. That way, I can bring a little bit of everything.
What was the biggest lesson you learned during your journey as a digital influencer?
I learned to be resilient and persistent. I also learned to not care about criticism and to stay focused on my goals until I achieve my purpose.
Follow Caroline G on Instagram