Ronan de Andrade Horta , entrepreneur, international strategist and master of ceremonies, is leading the first edition of the Business Social Club On Board, a nine-day journey aboard a Costa cruise ship that visited several European countries. The event brought together businesspeople, diplomats and change agents to promote strategic connections and accelerate business, marking the beginning of the internationalization of the Business Social Club (BSC), a global ecosystem that integrates business, culture and innovation. The trip had stops in places such as Southampton, Vigo, Le Havre, Amsterdam and Hamburg, and included talks , networking dinners and activations with partner brands.
You led a voyage that connected markets and cultures across Europe aboard a ship. What was the most memorable experience for you about taking the Business Social Club literally to the high seas?
What struck me most was realizing that we were literally sailing between possibilities and purposes. Each port represented a new chance to connect, and each dinner, an opportunity to transform ideas into strategic alliances. Taking the Business Social Club to the high seas was more than symbolic—it was prophetic. The fluidity of the waters represented exactly what I believe in business: movement, purpose, and continuous expansion. Seeing people from different countries and with different stories connecting with truth, vision, and values was one of the most rewarding moments in BSC’s history.
In addition to professional connections, this trip provided an incredible cultural immersion. What was it like for you to experience and share this mix of business, culture and innovation during the journey?
It was like breathing in Europe at its most creative essence. Each stop had a unique flavor, a living history. In England, we talked about finance and tradition. In Amsterdam, we talked about the future and innovation, as well as the possibility of doing a special edition there, together with Audacyus , a travel agency that supported BSC on the trip. In France, we discussed branding and sensitivity. The Business Social Club has always been about more than business — it is about lifestyle, the art of relationships and culture as a universal language. This journey reinforced that innovation is born from the encounter between different worlds, but which vibrate at a similar frequency, with something in common: serving others.
You often emphasize the role of reputation and purpose in business relationships. How did this philosophy translate into the meetings and talks that took place during BSC On Board?
I deeply believe that reputation and service are the new capital. During the BSC On Board meetings, this became very clear. The conversations went beyond business cards—they were about legacy, truth, and impact. I saw entrepreneurs open up about their stories, I saw young talent being listened to with respect, and I saw important decisions being made based on trust. Purpose set the tone. And when intention is aligned with action, the outcome is inevitably prosperous.
There were nine days of events in iconic ports and meetings with influential figures. What surprised or moved you the most when you saw the participants interacting and creating new connections?
What moved me most was seeing people who didn’t know each other creating projects together on board. I saw mentoring happening over breakfast, partnerships being sealed with toasts at sunset, and ideas turning into actions while still on board. The Business Social Club has this magic: it breaks down walls and builds bridges, connects minds and ideas, generating accelerated results. The collaborative spirit was stronger than any previous plan, and this showed me that we are on the right track.
Business Social Club is already planning new international editions. What do you consider essential to expand this ecosystem and continue connecting people from different parts of the world?
The essence is to maintain the DNA: purpose, excellence and true human connection, developing social intelligence. The expansion of the Business Social Club must always respect the spirit with which it was born. The curation of people, the choice of environments, the sensorial and intellectual experience — everything must be aligned with the positive impact. And, of course, adapt culturally without losing its identity. The world wants to connect, but seeks depth. This is what sets us apart.
On board, you carried out exclusive recordings for BSC Magazine and experiences with partner brands. How did these activations contribute to strengthening the BSC brand and vision?
They were essential. Each recording was done with intention, each activation was a real delivery of value. Working with brands that understand our vision elevated the experience to a higher level. BSC Magazine captured historic moments, and these images will continue to inspire long after the trip. On board, we created lively, emotional, commercial and strategic content. I believe that this is how authority is built with truth and essence.
You have a career that spans between acting, global events, and entrepreneurship. How do these different experiences shape your approach to leading the Business Social Club?
These experiences taught me to listen, to improvise while feeling the creative flow , and to deliver with precision. On stage, I learned to feel the energy of the audience and make the event fluid and dynamic. In entrepreneurship, the importance of execution. In global events, the art of empathy and of absorbing the unity of differences. All of this helps me lead the Business Social Club with a multidisciplinary approach and a multimedia signature — where performance, strategy, and sensitivity go hand in hand. I don’t separate who I am on stage from who I am in meetings. It’s all one. I’m a “Business Artist.”
With a Global Intelligence Hub and experts in areas such as AI, finance and advertising, BSC seems to always be ahead of the curve. What do you see as the next big step for the future of strategic connections?
The future lies in personalization with social intelligence. I believe we will see more and more connections facilitated by technology, but with a soul. Our Global Intelligence Center, which is based partly in the United States and partly in Europe, is already working on algorithms that unite purposes and synergies based on emotional data and real objectives. The next step for the BSC is to become a living platform for strategic matchmaking — between brands, people, investors and countries. But always with elegance, depth and an irreplaceable human touch.
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