Croques Alimentos: Tradition, Innovation, and Partnerships that Generate Results
Croques Alimentos is completing the construction of a new factory in Coronel Xavier Chaves, Minas Gerais, an investment that will significantly expand its production capacity. The modern, automated structure will allow for everything from packaging development to production and delivery of 100% customized products, ensuring that each customer receives an item with their own visual identity and end-to-end quality.
With 35 years of experience in the food industry, the company, headquartered in São João Del-Rei, Minas Gerais, has established itself as one of the leading manufacturers of potato sticks, potato chips, and frozen pre-fried potatoes in the country. The business, which began with a focus on the Minas Gerais market, has expanded operations to Espírito Santo and Rio de Janeiro and is projecting growth in new states.
Since 2009, the company has focused on private-label production, a model in which products are manufactured with the visual identity of retailers, wholesalers, and distributors. The strategy currently represents approximately 30% of production in the shoestring and chip lines and 40% in frozen pre-fried potatoes.
According to CEO Amanda Resende, the private label offers benefits that go beyond outsourcing. “It’s an opportunity to generate value and competitiveness for companies of different sizes and segments.” Today, the company has 15 active clients, serving everything from food and pharmaceutical retail chains to food manufacturers.
The production structure is modern and automated, with rigorous quality control at every stage—from raw material selection to packaging and delivery. This standard, combined with the ability to customize, has enabled long-term partnerships with companies such as Grupo Martins Atacadista, which sells the Maitá line, and Grupo Frigolemos, which expanded from a single SKU to a full line of frozen products.
Croques’ private label product portfolio currently covers three categories: shoestring potatoes, chips, and frozen pre-fried potatoes. All products are developed with a focus on flavor, crunchiness, and food safety, reinforcing the company’s reputation in the domestic market.
With the combination of experience, technology, and strategic vision, Croques Alimentos continues to expand its presence and strengthen partner brands. More information is available at https://www.croques.com.br