Sales Pesquisa Awards Gather 150 Leading Brands and Reinforce Their Role as a Barometer of Brazilian Public Opinion
The event brings together 150 companies that lead their respective sectors, further strengthening the credibility of the Sales Pesquisa brand as a benchmark in public opinion and corporate recognition.
The city of Lavras, in the state of Minas Gerais, will host one of the most significant business celebrations of the year: the Sales Pesquisa Awards 2025, scheduled for 27 September at Lavras Hall, located at Rua do Fresador, 43, Centro Empresarial. The event, which has already gained both national and international attention, will bring together 150 companies and independent professionals recognised by the public as the most memorable in a comprehensive opinion poll.
Conceived by Flavio Botega, the project aims to highlight brands and professionals who stand out in their fields, offering visibility, credibility, and new business opportunities. Founded by Marina Botega and her son Flavio, Sales Pesquisa began its operations in Nepomuceno, where it earned the trust of the local community through a commitment to seriousness and transparency.
Growth was gradual, expanding into cities such as Lavras, Varginha, and Divinópolis, solidifying its name across southern and central-western Minas Gerais. The launch of operations in Vitória, Espírito Santo, marked a strategic step for the company, symbolising its expansion into other states with the goal of reaching the national market. According to its founders, the impact of their work in Espírito Santo exceeded initial expectations. Full coverage of the event will be provided by Jornal de Lavras, a long-standing partner of Sales Pesquisa and a constant presence at the company’s major events.
Sales Pesquisa’s methodology is considered one of the project’s key differentiators. Data is collected through physical questionnaires, covering 556 categories, completed and signed by the respondents themselves. After the votes are counted, only the top-ranked in each category is invited to receive the trophy at a carefully planned ceremony, featuring special decoration and a celebratory atmosphere. “We don’t award second place. Only the most voted is invited. If the top-ranked declines, that category remains vacant. This ensures respect for the popular vote and the legitimacy of the research,” explains Botega.
Confirmed sponsors include Vet & Pet Veterinary Hospital, the urban mobility app 123CAR, and Robinho Lanches restaurant, which won in four categories: Snack Delivery, Pizza Delivery, Best Pizzeria, and Best Burger House. The presence of these brands reinforces the prestige and strength of the awards.
In addition to companies, Sales Pesquisa also recognises independent professionals such as lawyers, engineers, architects, and journalists, broadening the initiative’s reach and strengthening the link between professional excellence and public recognition. “What we do is give visibility to those who truly stand out. This opens doors to partnerships and sales in new markets. Sales is ahead of the competition because it delivers results with transparency,” Botega emphasises.
With over two decades of experience, Sales Pesquisa has established itself as a platform for business recognition, connecting local brands to national and international opportunities. The Lavras edition promises to be a milestone, not only due to the scale of the event but also for its direct impact on the reputation and growth of the awardees. Whether through its rigorous methodology, careful selection process, or the power of public recognition, Sales Pesquisa reaffirms its role as a reference in credibility and innovation within the Brazilian business landscape.
📸 Photo: Sales Pesquisa / Press Release