With the slogan “The most pressing pagode in Brazil,” the group Nova Tentação has been winning over audiences with a unique blend of energy, emotion, and authenticity. Known for their dedication on stage and the intense way they connect with the audience, the members have transformed what began as a fan cry into a true career motto.
Experts in livening up weddings and events with shows full of authenticity and heart, the group is now preparing for a new phase with the release of a DVD that combines new and re-recorded songs, marking a turning point in their trajectory. “We wanted to show where we came from and where we’re going,” say the artists, who balance respect for pagode’s roots with modern arrangements and a contemporary aesthetic.
Between new songs, collaborations, and a national tour—with plans to even reach Europe—Nova Tentação remains steadfast in its purpose of bringing “pagode plus pressure” to every corner of Brazil, maintaining the essence of those who began with heart and truth as guides.
Your slogan is striking—”The most pressure-packed pagode in Brazil.” How did this identity come about, and what does it represent within Nova Tentação’s sound and energy?
We’ve always had a distinct energy on stage—that blend of pagode, attitude, and truth. “O pagode mais pressão” (The most pressured pagode) came about naturally, hearing the audience chant it at our shows. It represents exactly who we are: a group that delivers intensity, joy, and a real connection with those on the dance floor. It’s more than a phrase—it’s our way of playing pagode.
You’ve become experts at weddings, a place where emotion and music meet. What makes your show so unique and memorable at this type of event?
We understand that a wedding is one of the most important days in a couple’s life, so it’s not just a show—it’s an emotional experience. The secret lies in the energy and the repertoire tailored to each moment: the right music at the right time, blending emotion and celebration. We experience it together with the bride and groom and their guests, and this truth is what makes everything unforgettable.
The new DVD combines previously unreleased tracks and re-recordings. What was the process of selecting this repertoire like, and what does this work symbolize in the group’s trajectory?
This DVD represents a turning point for us. We wanted to show where we’ve come from and where we’re going. So, we blended classics that shaped our identity with new songs that point to the future of pagode we believe in. Each track has a meaning—it’s a way to acknowledge what the genre has built and, at the same time, write our own chapter in this story.
Today, Instagram and Reels are showcases for the public and clients. How did you adapt pagode—which is so “live”—to also shine on social media?
We understand that the internet is the new stage. So we’re bringing the same energy we have at our shows to the digital world. The Reels and videos are designed to convey the true vibe of Nova Tentação—that atmosphere of conversation, laughter, good pagode, and truth. Everything the audience sees there is what they feel when they’re with us live.
At shows, the audience sings, cheers, and gets emotional. What was the most memorable moment you experienced together on stage that defined the group’s “spirit”?
There are many moments, but one that truly stood out was seeing the audience singing along to one of our songs from start to finish, without us even needing to raise our voices. That’s when we understood: Nova Tentação is already a part of people’s lives. This kind of connection can’t be explained—it can only be felt. It’s what keeps us going with even more love for what we do.
Pagode has a rich history, but it’s also reinventing itself. How does Nova Tentação balance respect for the classics with the desire to bring something new to the genre?
We deeply respect those who came before. Classic pagode is our foundation, our school. But we also believe the genre needs to evolve—so we bring new sounds, modern arrangements, and a more contemporary aesthetic, without losing its essence. It’s as if we took the best of the past and seasoned it with the present to build the future.
Being part of a group means sharing dreams, decisions, and challenges. What have you learned most from each other along this journey?
We’ve learned that success only comes when there’s true unity. Each person has their own unique style, their own story, but we share the same purpose. Nova Tentação is a family—and it was through living together, making mistakes, learning, and celebrating together that we became who we are today. This connection is what keeps us strong through any phase.
After the DVD and so many shows, what’s next? Can we expect new original songs, collaborations, or perhaps a national tour?
You can expect all this and more (laughs). New music, major features, and a tour that will bring “pagode mais pressão” to every corner of Brazil—and maybe Europe too. We’re living the best moment of our career, and we want the whole world to feel this vibe with us.
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