The presence of São Paulo’s First Lady reinforces the importance of international events for strengthening tourism, culture, and the local economy.
São Paulo’s First Lady, Regina Nunes, attended the Formula 1 Grand Prix, held last weekend in Interlagos, one of the biggest sporting events on the world calendar. Her participation highlighted the city’s strategic role in promoting international experiences that boost the economy and strengthen São Paulo’s image as a global metropolis.

Formula 1, traditionally held at the Interlagos racetrack, is recognized as one of São Paulo’s main showcases to the world. In addition to attracting tourists and investors, the event boosts sectors such as hospitality, gastronomy, transportation, and entertainment, generating a direct impact on the local economy.
Regina Nunes’ presence reinforced the municipal administration’s commitment to supporting initiatives that combine sport, economic development, and social inclusion. Her participation also reflects the continuous engagement in actions that strengthen the city’s image as a hub for innovation, culture, and sustainability.

“Events of this magnitude show that São Paulo is prepared to welcome the world. Formula 1 is not just a race; it is a symbol of movement, progress, and unity among different cultures,” stated Regina Nunes during the event.
The First Lady’s agenda over the weekend included meetings with representatives of social and cultural initiatives that participated in activities parallel to the Grand Prix. Amidst the vibrant atmosphere of Interlagos, Regina Nunes highlighted the importance of connecting major sporting events to social agendas, especially those focused on inclusion, responsible tourism, and the generation of opportunities.

Regina Nunes’ presence at Formula 1 reinforces the convergence between sport, urban development, and female leadership in public administration. In a scenario where São Paulo is consolidating itself as the Latin American capital of major events, the First Lady’s actions represent a commitment to transforming visibility into concrete social impact.

