Leonardo Nobre, Mais Cabello’s CEO, Nobre, explains how the company transformed an elite market into an accessible, evidence-based ecosystem. In just six years, the brand went from a local clinic to an internationally recognized network, supported by a strategic tripod—affordable prices with premium quality, natural results, and international safety standards—and a clear purpose: to restore self-esteem through science, innovation, and genuine empathy. In an interview, Nobre details the formula for this accelerated growth, the expansion into new health and wellness areas, and the internal culture that keeps the company among the national leaders in hair transplantation and integrated treatments.
In just six years, Mais Cabello has grown from a local clinic into a network with international reach. What factors were essential for such rapid—and sustainable—growth in such a competitive market?
When we started, the scenario was different: prohibitive prices, invasive techniques like FUT still dominating the market, low dissemination of knowledge about the benefits of FUE, and a large gap between patient desire and access to the procedure. We identified this pain point and did the obvious thing that no one else was doing — we democratized hair transplantation without sacrificing excellence.
Our strategic tripod was clear and non-negotiable:
- Affordable price without sacrificing quality.
- Consistent and natural result
- Clinics with international standards of safety, technology and experience.
Furthermore, we put the customer at the center of the business and transformed marketing into a science of growth—communicating accessibility, low risk, and high perceived value. We added to this a continuous pipeline of innovation in techniques, products, treatments, and team training. The result? We scaled efficiently and delivered a product that the market wanted but couldn’t access.
The brand is expanding its reach beyond hair transplants, with initiatives in healthy weight loss and its own products. How does Mais Cabello balance innovation and scientific credibility in this diversification process?
We’ve never understood hair transplantation as just a procedure—for us, it’s part of an ecosystem of health, self-esteem, and longevity. We treat alopecia as a disease, not as a commercial opportunity. This changes everything: it requires more study, more personalization, and more listening.
Mais Cabello invests heavily in research and development, technology, and scientific validation. Each solution is created to address a real patient pain point, not to create a line of off-the-shelf products. When you become a benchmark, innovation knocks on your door first, not the other way around. Therefore, for us, diversification is not a risk—it’s a natural expansion of know-how acquired through practice.
Mais Cabello’s success is also accompanied by a strong human purpose — to restore self-esteem and well-being. How is this purpose reflected in the company’s internal culture and in the patient experience?
We never wanted to be “just another clinic.” We entered the game to change the rules. The starting point has always been human pain—not the procedure itself. We don’t sell what the client thinks they want to buy; we deliver what they truly need to regain their confidence and transform their story.
Our internal culture embodies this: radical honesty, genuine empathy, and exceeding expectations. The rule is simple—no matter the price paid, the patient always receives something greater than they imagined. We believe that self-esteem is not a luxury; it’s a life tool. And when you give that back to someone, you don’t just provide care—you trigger a turning point.
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