Big Brother Brasil 23 completed last Tuesday, 07/25, three months since its closure. In addition to the reality grand final prize, the new residents of the most watched house in Brazil also wanted to grow on social networks, gain more followers and achieve greater engagement, which would result in an increase in value in the advertising market.
Based on the Njlitics platform, which calculates the impact of each Instagram profile based on metrics such as the number of followers, likes, comments and views, it was possible to assemble a ranking of the most engaged brothers and sisters on the social network:
Check out:
1st place – Key Alves – 6.12%
2nd place – Bruno Gaga – 5.71%
3rd place – Larissa Santos – 5.51%
4th place – Bruna Griphao – 4.26%
5th place – Gabriel Fop – 3.91%
6th place – Shoe Face – 3.61%
7th place – Ricardo (Lettuce) – 3.53%
8th place – Gustavo Benedeti – 3.48%
9th place – Sarah Aline – 3.29%
10th place – Marvvila – 3.09%
11th place – Amanda Meirelles – 2.82%
12th place – Cezar Black – 2.76%
13th place – Paula Freitas – 2.31%
14th place – Fred Nicácio – 1.83%
15th place – Cristian Vanelli – 1.60%
16th place – Aline Wirley – 1.22%
17th place – Gabriel Santana – 1.46%
18th place – Fred Bruno – 1.04%
19th place – Tina Calamba – 0.98%
20th place – Domitila Barros – 0.90%
21st place – Marilia Miranda – 0.73%
22nd place – Mc Guime – 0.47%
The platform also analyzes individual profile metrics, such as the average number of likes per post on Instagram. Key Alves leads the ranking and continues with great numbers. In Reel views, the average is 1.5 million, and in comments per post, the average is 12,000 comments. Key Alves continues to be the biggest post-BBB protagonist.