Only revealed to the world in June, the Peugeot 408 Fastback is on display at the Louvre-Lens. This unexpected scenario presents the new PEUGEOT 408 from all angles and will reveal it this Thursday
It turns and shows the new Peugeot 408 from all angles. The transparent “Sphere” that welcomes the newcomer vehicle is totally unexpected, as is the design of this Lion Brand model, unveiled last June.
With its unique look of a dynamic and innovative fastback, the new PEUGEOT 408 had to be inspiring. A talented team of artists, engineers and technicians from the Parisian creative studio Superbien implemented the project envisioned by the OPEn agency and turned it into a breathtaking reality that seems to defy gravity.
These design experts created this unique and original scenario: “The Sphere” is the top? Here’s the background? How can the new PEUGEOT 408 turn upside down or twist and move in such an unusual way? The answer is this transparent sphere that surrounds the car and displays it from all angles.
This original staging was presented in the exceptional setting of the Louvre-Lens: the new PEUGEOT 408, with its sporty and fluid design, has been transformed into a unique work of art, likely to be seen again at other events.
“We really like the idea of this ephemeral work of art, which is original and beautiful to look at, and which perfectly accentuates our new arrival. The new original styling of the PEUGEOT 408 has been praised by many people who have already discovered it. very original way, in the magnificent and modern setting of the Louvre-Lens”, says Linda Jackson, CEO of the PEUGEOT brand.
“Peugeot moves and innovates in all areas. The transparent sphere, designed for the new PEUGEOT 408, shows the fascination of our new model from all sides. This creation is perfectly in line with the global expression of Peugeot and its new brand identity”, adds Phil York, Marketing and Communications Director for the PEUGEOT brand.