Daniele Soares, CEO of Redesign, from Rio de Janeiro, pioneer in market transformation, with RPA automation factories, has been customizing the operation of large companies, adding intelligence and strategies to executive planning, reaping positive impacts even on EBTIDA.
Redesign is considered one of the best companies in Latin America in this area, under the direction of Daniele Soares, one of the first women to undertake in the technology market, consequently responsible for extensive transformation plans, standing out in the area with mats that encapsulate artificial intelligence in RPA automation bots.
In a business world, where human work is challenged and adapts, the arrival of technology that can receive and interpret complex information in a shorter period of time is necessary, so that leaders can seek better ways to redesign their business units.
RPA automation is one of the current solutions for solving the problems of the largest existing institutions. But with the speed of digital transformations today, it has become necessary to think about efficiency combined with scalability, and executives are looking for more competitiveness.
How to scale operations intelligently and efficiently without increasing costs or generating errors and major impacts and rework? RPA automation market revenue is expected to reach approximately $2.9 billion in 2022, up 19.5% from 2021, according to Gartner, Inc., and Redesign has contributed to this increase, with Factories of RPA Automation, the partnership with the Romanian UiPath and the customization of the redesign processes of a company in a joint and agile way. Check out the interview!
Considered a reference in RPA transformations, a process by which a company’s processes are redesigned. Could you explain better how this application works?
RPA (Robotic Process Automation) is a simple way where, through Low code software, we can automate repetitive and mechanized tasks, adding value to people’s daily lives, bringing them to more analytical tasks where we can really focus on human skills. The goal is to bring efficiency, scalability and intelligence to companies’ strategies and operations.
In the case of your company, Redesign, it works precisely with this process, providing several benefits to its customers. From what moment did you realize that there was a need to focus on investment in this area?
Redesign has always worked on projects and strategic planning, helping the executive body of the companies by redesigning the companies’ operations, I did a lot of research on the new era of companies and there was already a great concern with scalability and efficiency. In 2019 we opened our RDN LABS, I dreamed of my own research center looking for technologies and always looking to the future. In one of our researches, we opened an RPA front, we spent four months studying and comparing the performance of the tools and with the results of the research, I asked my team to contact UIPATH in the USA, thus starting a very successful partnership. RDN LABS is funded by us for internal research and to support client partners with high-performance solutions. Today we have not only RPA and hyperautomation with Uipath. But we have projects where we combine advanced technological solutions involving Chatbots, artificial intelligence in a partnership with AWS, leader in cloud solutions.
Today, you are a partner of UiPath, in a market that generated an estimated growth of 19.5% in 2022. What are your perspectives for the next year, 2023?
Our direction is to double our operation and our numbers. We are optimistic for the next five years. We know that economic factors impact a lot and we have no control over everything. But we are doing our part responsibly and walking with solid steps. We want to deliver 2023 with greater global impact, and we will.
With this redesign, what are the main benefits that companies will be able to obtain and how does the process of adapting and developing these plans work?
Our services are focused on Business Transformation, with the aim of aligning people, processes and cutting-edge technologies. The adaptation process focuses on bringing people into contact with these technologies. We live in a world where our children and most humans have access to artificial intelligence (see Alexa, Siri, Google) we have in our daily lives several applications that bring efficiency, agility and comfort to us (iFood, Uber, Netflix) outside of companies we have disruption and innovation. So, why within companies do we live this abyss with slowness, stagnation, slow and inefficient processes. The revolution cannot just be from the door out. The operation of companies needs to open horizons and make up for lost time. Yea! Most have this feeling of restlessness and urgency.
As one of the main companies operating in this area in Latin America, how do you see the exploration of this RPA transformation market and how much does the public already know about it?
The market is extremely heated and accelerated. The demand from companies is great and urgent. In 2019, when we practically started our team’s effort together with Uipath to bring a concept sale, we held numerous online events during the pandemic, teaching companies what RPA was. Progress was very fast. Today I usually say at events and lectures that here at Redesign we are classifying the market and the public into three large groups of companies:
• Those who know and are studying more and encouraging themselves to use: This one really needs to accelerate because RPA is a great lever for competitiveness since it has results of efficiency, scale and lower costs.
• Those that started and are being forced to review: in this group we have large companies that made a decision to purchase technology at a low price and are unable to scale, as they are orphaned with a tool without robustness that ended up compromising the return on investment.
• The ones that are ready to scale a lot in the next two years: these are the ones that made a good decision in the acquisition of the technology, understood the use cases and outlined a good strategy for benefits. In this group, we are generally already working with hyperautomation mats, including encapsulating artificial intelligence in automation bots.
As CEO of the company, directly, you have a broad portfolio serving large groups of companies inside and outside Brazil. What were the main changes you noticed during the time you were in charge of the company?
I think the main current change is within the executive body of companies and in IT. The technology areas are no longer just a support and user service sector to become strategic sectors of the companies. We have never had a scenario like this with the business areas embracing the IT vision to work together on results. For a long time the IT areas were areas to put out fires. Today, technology teams are being forced to understand a little more about business and profit strategies. It is the era of ti empowerment.
Regarding technological advances, we know that time passes very quickly when we talk about evolutions and especially the emergence of companies’ needs and finding solutions for them. Do you observe that sometimes there may also be a certain resistance from some to opt for technology? How can you transform people’s thinking?
Yes. And resistance is part of human behavior, so we need to be skilled and focus on people. We build robots and intelligences with a focus on solving these people’s problems. We need to explain listen, carefully understand each demand. Without the people involved we will not be successful in any project. We want them together with us. Technology is to improve their lives every day.
Currently, you are focusing a lot on the RPA automation process, mainly to help companies with the competitiveness issue. What are the main benefits that this technology could promote and how has it been received by your customers?
The adoption of technology only increases worldwide. The great benefit is intelligence and efficiency in the operation. Imagine the effort of a company with bold growth goals. With processes doubling, tripling their executions to keep up. Now imagine this with lower cost, agility, assertiveness, and less risk.
Companies around the world have already understood the need. Research points to great optimism for the coming years and we are engaged here to transform the world of people and business.