Giovanna Chaves reveals the inspiration behind ‘Gigi Além dos Likes’, her new Web series

Luca Moreira
2 Min Read
Giovanna Chaves (Luciano Marques)
Giovanna Chaves (Luciano Marques)

At the beginning of this year, Giovanna Chaves conceived an ambitious project that now captivates millions of followers through her web series “Gigi Além dos Likes”. Launched in May on Giovanna’s own Instagram, this cinematic project revolutionizes digital storytelling by offering a comedic satire on the world of influencers and brands.

Gigi, played by Giovanna Chaves herself, is a digital influencer who personifies the exaggerations and peculiarities of the online universe. The series promises to transport viewers to a universe of luxury and comedy, full of surreal and hilarious situations that provoke a relaxed reflection on contemporary digital culture.

Giovanna Chaves (Luciano Marques)
Giovanna Chaves (Luciano Marques)

The production takes place in the stunning Palácio dos Cedros, with the collaboration of production company NR Filmes and directed by Luciano Marques. The project not only stands out for its cinematic quality, but also for its ability to attract artists and influencers. The next special guest will be Cela, perfectly integrating her style into the luxurious context created by Giovanna Chaves.

Giovanna Chaves, a multifaceted figure with nearly 12 million followers on Instagram and 4.9 million on TikTok, is recognized for her role as Priscila in the remake of the soap opera “Cúmplices de um Resgate” in 2015. Additionally, she is part of the cast of ” Making My Movie”, “Samantha!” and this year she will be among the protagonists of the film “Turma da Mônica Jovem”.

Giovanna Chaves (Luciano Marques)
Giovanna Chaves (Luciano Marques)

“Gigi Além dos Likes” is a mix of creativity, innovation and a unique look at digital culture. Aimed at a teen audience, Giovanna Chaves’ audacious and irreverent series combines humor and beauty in a unique way, connecting perfectly with a young and engaged audience across Brazil.

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