Born in Casa Verde Alta, São Paulo, Wagner Francisco is proof that persistence and an unwavering desire to achieve a dream can overcome any barrier. Since he was young, Wagner has always been a reference in the sales market, standing out for his innate ability to negotiate and win over clients. He used to say that “the blood of sales runs through his veins” and, even before becoming a distributor, he was already recognized everywhere he went for his extraordinary ability to sell and create connections.
Founder and CEO of Rei do Frango Distribuidora, Wagner turned his humble origins into fuel for a career marked by focus, resilience and clear goals. Today, he is a reference in the wholesale chicken market in Rio de Janeiro, leading one of the largest distributors in the sector.
A story of goals and unwavering focus
Since he was young, Wagner demonstrated a unique vision and a desire to go further. He began his career as a chicken sales representative, where he not only sold products, but also earned the trust of clients and partners with his dedication. That’s how the nickname that would define his brand came about: “Chicken King”.
In 2018, Wagner decided to turn his dream into reality. With an initial investment in a pallet of cheese, he started Rei do Frango Distribuidora. What seemed small to many was, for him, the beginning of something great. With well-defined goals and tireless effort, Wagner built a company that today moves tons of goods and is recognized for its excellence in service and logistics.
Wagner Francisco’s message
For Wagner, the secret to success is not just talent or opportunities, but the ability to desire, aim for and fight tirelessly for a goal, even when the barriers seem insurmountable. “Focus and determination are the keys to any achievement. It doesn’t matter where you come from, what matters is how far you are willing to go”, he says.
This mentality led him to transform challenges into opportunities and consolidated him as an example of leadership in the market. More than just a successful businessman, Wagner is an inspiration to those who dream big and spare no effort to make their dreams come true.
Legacy and leadership
Rei do Frango is more than a company; it is a reflection of Wagner Francisco’s vision and values. Alongside his family, he continues to expand the brand and plan for an even greater future. His daughter, Isabella, plays a fundamental role in the company’s growth, leading strategic areas and ensuring that the legacy of excellence lives on.
In addition, Wagner Francisco is already leaving a great legacy with his son, Wagner Filho, who is following in his footsteps in the distribution market. Demonstrating the same values of determination and entrepreneurial vision, Wagner Filho has already achieved impressive results and played a significant role in the expansion and modernization of the company. This new generation reinforces the continuity of a dream that started small but became huge.
An inspiring story
From a sales representative to the founder of one of the largest chicken distributors in Rio de Janeiro, Wagner Francisco shows that success is possible for those who believe, desire and do not give up. His story is not just about business; It’s about focus, discipline and the tireless pursuit of a goal.
For those who are looking for inspiration, Wagner Francisco leaves a clear message: it doesn’t matter where you are now, but where you want to be. And with a family committed to and aligned with his vision, Wagner proves that a legacy of success is not only built, but shared and perpetuated.
