Rio de Janeiro hosted, on May 14 and 15, the “Vem pro Acre” (“Come to Acre”) event, an initiative conceived by Governor Mailza Assis to present to Brazil and the international market a state rich in opportunities in tourism, bioeconomy, foreign trade, logistics, and sustainable development.
Held on Avenida Beira-Mar, one of the most iconic addresses in Rio de Janeiro, the event brought together business leaders, investors, representatives of investment funds, executives, diplomats, members of chambers of commerce, lawmakers, public authorities, tourism operators, journalists, influencers, and opinion makers.
Through panels and roundtable discussions, specialists and public leaders addressed strategic themes such as South American Integration Routes, investment attraction policies, the Acre Export Processing Zone (EPZ), bioeconomy, ethnotourism, sustainable tourism, and Acre’s role as a logistics corridor connecting Brazil to Pacific markets. The program demonstrated, with technical depth and a forward-looking perspective, why Acre stands out as one of Brazil’s most promising development frontiers.
Opening the event, Mailza Assis set a tone of enthusiasm and confidence that resonated throughout the audience. In a poised and compelling speech filled with pride for her state, she presented Acre as modern, competitive, and fully prepared to receive both domestic and international investment.
“We are located at a strategic point in South America. This position allows us to strengthen integration with neighboring countries, expand our presence in international trade, and create new opportunities for the development of Acre and Brazil,” the governor said.
More than presenting figures and projects, she conveyed the conviction that Acre is experiencing a unique moment, in which its natural wealth, strategic location, and the strength of its people converge toward a new cycle of prosperity.
One of the central points of the presentation was Acre’s privileged geographic position. Connected to Pacific ports through the Interoceanic Highway, the state is consolidating its role as Brazil’s gateway to Asian markets, offering logistics advantages and increasing the competitiveness of Brazilian products.
In an international environment marked by expanding trade with Asia, this strategic advantage places Acre in a strong position to attract investment and strengthen its global presence.
According to Lauro Veiga, Human Resources Operations Director of the Acre Export Processing Zone and the architect behind the event, “Vem pro Acre” was designed to present the state strategically to audiences with genuine interest in the opportunities the region offers. In his view, Acre’s geographic location is a unique competitive advantage capable of bringing Brazil closer to Pacific markets and expanding business and trade integration opportunities.
The governor also highlighted Acre’s strengths in bioeconomy, sustainable agribusiness, forest-based industry, fish farming, coffee production, and the creative economy. Combined with legal certainty, tax incentives, and the government’s strong coordination capacity, these sectors make Acre fertile ground for innovative and sustainable business ventures.
The “Made in Acre” showcase was one of the highlights of the program. Regional products revealed the sophistication and originality of Acre’s production, demonstrating how biodiversity, tradition, and entrepreneurship can generate high value-added goods. Handicrafts, bio-jewelry, food products, and other creations captivated guests and reinforced the identity of a state that knows how to transform its culture into economic opportunity.
Another memorable moment was the performance by Indigenous representatives from Acre, who moved the audience with traditional songs and instruments. Their presentation brought the spirit of the rainforest and the ancestral heritage of native peoples to the heart of the event, reaffirming the state’s commitment to honoring its cultural and human diversity.
In the tourism sector, Acre was presented as a distinctive destination capable of offering authentic experiences in the Brazilian Amazon. Ecotourism, ethnotourism, regional cuisine, and adventure itineraries were highlighted as segments with significant growth potential, especially in regions such as the Juruá Valley, where nature and culture meet in remarkable ways.
By the governor’s side was Madson Cameli, whose discreet and affectionate presence reflected a partnership built on admiration, companionship, and a shared commitment to Acre’s development. His steady support contributed to the atmosphere of harmony and confidence that defined the event.
“Vem pro Acre” was far more than an institutional promotional initiative. It was an inspiring demonstration of strategic vision, regional pride, and the ability to mobilize opportunities. Under Mailza Assis’s leadership, Acre introduced itself to Brazil and the world with a development model that combines competitiveness, sustainability, cultural identity, and concrete opportunities for those seeking to invest in a state that looks to the future with ambition and consistency.
