With partnerships with high-end luxury and Italian couture, Michelle’s new venture brings innovation to the Portuguese market.
Michelle Pandora, a visionary entrepreneur, announced the launch of Ela Festas, a high-fashion dress rental service in Torres Vedras. Recognizing a gap in the region, Pandora brings to Portugal a concept that is already a success in Brazil. The brand has partnered with Leda Vaz, a renowned semi-precious jewelry company, further enhancing the glamour of the pieces.
All the chosen dresses are unique, custom-made with Italian fabrics and refined tailoring. The collection includes exclusive models, ranging from minimalist to the most exuberant, democratizing luxury by allowing accessible rentals. Sustainability is also a key focus: instead of storing the dress, women can refresh their look without excess.
The launch fashion show took place on May 30th at the stunning Rustika, a space owned by entrepreneur Cláudia Martins. The event featured the delicious Cool wines from Filipa Soares, the special touch of Enjoy Joy açaí from Anderson Coelho, and sponsorship from Embeleze, a leading Novex brand in Portugal. The hand-picked team of models shone on the catwalk: Evelyn Ceuz, Alana Monteiro, Carol Medeiros, Bia, Thallyssa Raider, Juliana Bernardino, and Ângela Lemos. Makeup was handled by Larissa Cavalcanti, who enhanced the models’ beauty.
Each model is a personal friend of Pandora, who insisted on having beautiful, real bodies; these women are businesswomen, including lawyers, and renowned in marketing and beauty, already established in Portugal.
“It was very special to have friends who support my success and made it a wonderful and happy day! It was lighthearted,” comments Pandora.
With the support of many people, Ela Festas is born as a symbol of innovation, luxury, and sustainability in Portuguese fashion, and will begin offering personalized services on June 8th in the galleries of Torres Vedras.
(Photo: Pablo Rodrigues)
