A brand specializing in premium snow-wear rentals reinforces the trend of combining practicality, sophistication, and high performance, keeping pace with the rising demand for comprehensive experiences at winter destinations.
Deborah Secco’s recent snow trip drew attention not only for the scenery and moments shared on social media but also for the outfit she chose to brave the cold temperatures. The actress wore pieces from Skill to Dress, a Brazilian brand specializing in premium snow-wear rentals.
At the helm of the company is CEO Lia Sangali, who identified a niche that was previously underexplored in Brazil and turned Skill to Dress into a go-to choice for Brazilians traveling to destinations such as Bariloche, Valle Nevado, Aspen, and the European Alps.
According to Lia, the demand for technical gear has evolved from a mere functional necessity into an integral part of the travel experience. Consumers are seeking pieces that offer thermal protection, comfort, and style, aligning with international ski fashion trends.
The fact that public figures like Deborah Secco are choosing Skill to Dress reinforces this movement and highlights the growth of a market that blends tourism, fashion, and premium services.
(Photo: Personal Archive)
