Interview with a couple of Creators Má and Dú , from the ‘Vai de estrada’ channel, show the challenges and opportunities of the influencer market.
Probably you already He heard the phrase ‘ My My dream was to get a car and spend my life traveling!’, but in In practice , history is a Not much different. A place to sleep, a place to cook , and of course, stability. financial they are some of the major points of difficulty for those Do you really want to join? on this journey traveling around the world.
Bandelli couple , Maira and Eduardo, decided to combine their expertise in communication. with the desire to explore the world and entered In this adventure. In 2024 they renovated . a Pajero 4×4, affectionately nicknamed ” Bebezona ,” they transformed the car into a mini motorhome to explore Brazil while… produced Content for social media .
Hence The channel “Vai de estrada” was born , where they both recount various experiences they’ve lived through and already they achieved More than 30 cities visited since leaving Araraquara/SP. Among them… publication and a relocation to another city , the need to be able to afford the costs of travel. he was emerging alongside ideas for fundraising . Maira recounts in a from the videos that the sources They are diverse and with specific objectives. In the short term, the couple produces handcrafted items for sale locally, at medium price . they work with Remote video editing for clients and on a long- term basis. They seek monetization . coming from digital platforms .
Currently, Brazil is the second largest market for Creators in the world, being a mix of opportunities with Supply saturation . The challenge of getting noticed, coupled with algorithmic changes , already… he did According to a study by Manychat , approximately 51% of influencers considered abandoning their careers . Brands have become increasingly demanding and are seeking data that will… In addition to the number of likes. With Therefore , the need to form engaged communities has come into focus . in Economy creative , both to build a network of supporters and to demonstrate relevance to advertising.
One path of change in the market
This year, Má and Dú They learned about Flamus , a platform focused in Bringing creators and supporters closer together . The company offers monetization options through subscriptions and content . Pay – per- view , member donations , among others .
According to marketing executive Thiago Ramos, the brand is developing one An ecosystem to facilitate the work of content creators and generate one A genuine connection with the audience.
Flamus provides a safe environment for Creators . to explore creativity and connect with their followers in a way Genuine . The management panel. brings the main Account information , from values to audience reach , is a way for supporters to interact as a community . Those who post on [ platform name] Flamus It doesn’t depend on algorithm changes to deliver its… contents .”
The desire to find an environment that values It was more than numbers that attracted the Bandelli family . In their In other words , the platform is ” a opportunity to continue creating content and face our bigger challenge : to make our work financially Sustainable .
From all indications , the Economy segment Criativa is gearing up for a Behavioral transformation in general . Exit . first place goes to whoever manages to assemble a relationship lasting with their audiences.
(Photos: Courtesy)
