Digital influencer Rezende is becoming increasingly acclaimed by the public due to his thousands of social actions that he has been carrying out in recent times. Rezende shares his experiences, from the origin of his donation idea related to the film Barbie to his various solidarity actions. He emphasizes the importance of small gestures of care and attention, highlighting how his visits to sick children had a real impact on their recovery.
The YouTuber also talks about his involvement in his hometown, Londrina, and how he seeks to contribute to the growth and development of the local community. He explains his motivation to help influencers and how ADR (Agência do Rezende) has been a pioneer in offering comprehensive support to influencers in their career management.
Rezende discusses his evolution as a content creator and how he realized that his work goes beyond numbers and engagement, conveying the importance of a serious commitment to producing online content. He shares his future plans, including holding solidarity lives and his goals for his YouTube channels.
The way you have been involved in charitable actions is remarkable. This time, you chose to gift the children with Barbie dolls. What motivated you to choose this approach and what was the children’s reaction when they received these gifts?
In fact, the idea came from the film. Barbie had released a new movie, and we had already made several videos buying toys and food to donate. We even bought food for an entire market. It was then that the idea of relating this action to the Barbie film came up.
We knew that many children sometimes don’t have the opportunity to have a Barbie doll. With this video, we hoped to provide these children with not just a Barbie, but also a gesture of affection and a reminder that people are thinking about them. We went to the cancer hospital and delivered these gifts to children who were facing difficult times. With a gesture like this, we can bring smiles and improve the well-being of these people.
We know that you have already carried out other charitable actions in the past, such as buying an entire market or a pet shop for donations. What were these other experiences like?
We have already carried out many solidarity actions, several of which end up not even being publicized. There are many institutions that I help, either because they have helped me during my life, or because I identify with the cause and the people who organize them. There are several institutions, but in this case, when we recorded the video, we had actually already bought a lot of things. We bought several Easter eggs and made a video where we donated boxes and boxes of Easter eggs, as well as boxes and boxes of chocolate at Easter time to school children. I already bought an entire market, and at the same time, I helped the entrepreneur, the owner of the store, who sometimes would take a whole month to sell everything, but we ended up buying it in one day.
Additionally, we bought flowers from a florist and distributed roses to women in the city, especially those who are going through difficult times. Apart from the people we sometimes help in part of the video, we invite people by opportunity, if I have an opportunity in the video, we go there and match the content with someone who needs it. Basically, that’s it.
You mentioned that immunity and emotional well-being are interconnected during medical treatments, such as cancer. How do you believe that attitudes like this can positively affect the recovery process and children’s resistance?
Certainly, immunity and well-being are completely interconnected with what children, pre-teens and young teenagers are experiencing at the moment. I say this because I have actually been through several cases of this type. A doctor, a week after I had visited the child, said that the child was very ill. He said he didn’t even know what happened, but that visit made the child so happy, fulfilled and full of energy that all the exams improved. I believe that affection and attitude are very important. A visit, a little video, a message, things like that make a lot of difference for these people who are in a complicated state, full of complications and so on. I have always, since I started, gone through several cases of this type, and it continues to affect me a lot to this day.
Changing the subject, congratulations on receiving the title of Meritorious Citizen of Londrina. With more than 32 million followers on your YouTube channel and a large presence on social media, how do you see the social responsibility that comes along with this influence?
To tell the truth, it’s not something that bothers me, because it’s something I’ve always done this way. I think the right word is willingly. I always wanted to stay in my city, I always wanted to produce in my city, because I like the city, I love the city. Consequently, we are able to generate many jobs here today, indirectly. We can move around the city a lot. We have already held several events here in the city that involve both my fast food and my agency, my influencers, as well as my own videos. We end up having the opportunity to help several institutions that, in most cases, we always choose from here in Londrina too, due to our proximity, affinity and trust. So, it ends up not weighing me down as much, because I know it’s something mine.
You founded the company ADR – Aliança Do Rezende, aimed at sharing knowledge and techniques with young and new YouTubers. Can you tell us a little more about this initiative and how it contributes to the development of other influencers?
ADR has been around for a few years. It was one of the first companies to manage influencers created by an influencer. The opportunity and idea came about due to the fact that many influencers started with me. I saw them growing, but sometimes they couldn’t translate that into financial success. They often had a lot of followers but couldn’t make a living from it. I wanted to share my experience with them and at the same time help monetize, help continue that. Because appearing on the internet is one thing, but staying featured on the internet for several years is a little more difficult. So, we always seek to perpetuate people’s image as much as possible, always reinventing ourselves, always renewing ourselves. We take care of the 360 career of practically all of our influencers, and it’s really cool because we are all a team at ADR. We know we need each other and we’re going to do this together.
In addition to your presence on social media, you are also recognized for your solidarity actions. Part of the financial income from its success on social media is donated to philanthropic and charitable entities in Londrina. Can you tell us a little about how you choose which entities to support and how important this commitment is to you?
Yes, as I mentioned, we have always had this commitment to institutions that we know or that come to us in need of help and support. I’ve helped from music schools, where children didn’t have money to pay the fees, and I paid scholarships for them, to hospitals and slightly smaller institutions, which need food donations, basic food baskets, and so on. There are many institutions that we help, thank God.
As for the choice, we actually don’t choose deliberately. I think it happens naturally. Sometimes it’s because you already know the work of an institution and know it’s done well, other times it’s because you’re close to it. For example, with the music school, it is a school where I have already taken music classes and I know that students have financial difficulties paying for classes, especially considering the quality that the school offers. So, I have an affinity with these people and the school, and I end up helping more. As I said, these are situations that happen naturally.
His influence reaches an international scope, being recognized and valued by the specialized media. How do you see the relationship between the positive impact you seek to have and the inspiration you can generate in other influencers in Brazil and around the world?
From the moment I realized that people were inspired by me, something changed. I started to understand that when producing content, it’s not just about numbers, views and engagement. Of course, these are important aspects, but it is also crucial that people are inspired by the way I approach my work. It has always been my goal to convey to people how seriously I take my work. There was a time when people thought that recording on the internet was something casual, that you could do it anytime and however you wanted. However, this is not the case. In fact, we take our work very seriously.
We have schedules, people who work with us to produce content, editors, producers, scriptwriters, people to set up and take down sets, among others. Content production requires real commitment. This is something I like to emphasize to influencers, that the internet is a serious job, which requires a lot of dedication and, sometimes, more than some traditional jobs. You don’t have a boss who tells you when to work and when to stop. On the internet, you need to create your own routine, but also be consistent.
Finally, what are your future plans regarding solidarity actions and your work as an influencer? Is there anything exciting we can look forward to in the coming months?
I have some ideas in mind, I even had an idea yesterday that involves using a very well-known platform. The idea is to do solidarity lives once or twice a month, where I will choose a specific cause. During these live broadcasts, everything raised will ultimately be donated to institutions that care for that particular cause. I’m already in contact with this platform and, if everything goes well, I’ll start hosting these lives soon. I believe that people will like the idea and want to participate, as it is something that benefits everyone.
As far as the channel is concerned, we have several incredible videos in production. Our goal by the end of the year is to reach 100 million views on the channel. Additionally, we have another channel with a growing base of 20 to 30 million views. We are on a great growth streak in both channels. So a lot of interesting content and videos are on the way, which I’m sure people will love.
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