On August 28, the iconic Casino Estoril in Portugal hosted the prestigious “Geniuses of Today” event, a celebration that honors leaders and visionaries who have excelled in various fields. Among the award winners of the evening were Claudia Pessoa and her husband, Edson Neiva, recognized for their remarkable career in entrepreneurship and for the expansion of the TopNew food supplement brand in Europe.
Claudia Pessoa, a nutritionist and mother of three, moved from Rio de Janeiro to Portugal in 2017 in search of a more secure life for her family. Alongside Edson Neiva, a builder and lawyer by training, the couple has always had an entrepreneurial spirit. In 2023, they decided to take a new step by signing an exclusive contract to distribute the products of the Brazilian brand TopNew throughout Europe.
The success was immediate. In just three months, the company was already selling thousands of bottles of supplements per month, driven by word of mouth from satisfied customers. In addition, Claudia and Edson have stood out not only for their sales growth, but also for providing new opportunities for hundreds of people to become resellers of TopNew products, allowing them to achieve their dream of financial freedom. Around 99% of the resellers started out as successful customers, transforming their own lives by losing weight and regaining their self-esteem. Inspired by the results, they decided to become entrepreneurs and share this transformation with others.
The award at the “Geniuses of Today” event recognized Claudia and Edson’s contribution to transforming lives through their products. TopNew supplements not only help with health and weight loss, but also offer a new perspective for people looking for an opportunity to become entrepreneurs. By restoring their customers’ self-esteem, Claudia and Edson give many the chance to start over, with a business that promotes well-being and financial stability.
With Edson Neiva using his background in construction and law to manage TopNew’s sustainable expansion in Europe, the couple continues to positively impact the lives of thousands of people. Claudia and Edson’s story is an example of how entrepreneurship can transform lives, not only through health, but through the possibility of building a more prosperous financial future for everyone involved.