A growing number of young Brazilian creators have found space beyond national social networks, expanding their reach to foreign audiences. A recent example is Byel, a 21-year-old influencer and filmmaker who has become recognized in Europe for his videos with cinematic language. The phenomenon has aroused not only curiosity, but also reflections on the current role of content creators in the contemporary audiovisual scene.
With millions of followers, mainly among young audiences, Byel has adopted an aesthetic that moves away from traditional social media content. His videos are short, but prioritize framing, soundtracks and visual narratives that resemble film productions. This aesthetic choice has generated engagement outside Brazil, especially in countries such as Germany, France and Italy.
Unlike influencers who invest in spontaneous formats or everyday humor, Byel opts for a more controlled production, focusing on script and direction. This has attracted a specific type of audience: young people who transition between rapid digital consumption and an interest in more elaborate narrative forms. International reception, in this sense, may be more related to visual language than to language or cultural context.
According to foreign publications that have highlighted the creator, what draws attention is not only his visual appeal, but also the way he uses popular platforms to develop his own signature — something unusual in an environment marked by the repetition of formulas. Still, the question remains: to what extent can this more sophisticated aesthetic hold up in the face of the algorithmic logic that favors simpler and faster content?
Byel, who also works as an entrepreneur, represents a generation of creators who move between digital entertainment and more authorial audiovisual production. His case raises questions about the growing professionalization of influencers and the boundaries between commercial and artistic content. More than numerical success, his presence on the European scene points to a change in the profile of content creators: less immediate and more interested in language and identity.
At the same time, the attention it has received outside Brazil opens up space for debate about the visibility of young Brazilian creators in international markets — and how aesthetics can be a more powerful factor of cultural connection than language itself.