Actor plays ambitious brother in national production that marks Brazil’s entry into the catalog of the global short video platform.
The international platform ReelShort, which has over 270 million views worldwide, premieres its first Brazilian series this Saturday. Among the highlights of the cast is actor João Vancini, who plays the oldest brother of a family involved in an intense dispute for control of the business. In the plot, his character — spoiled and ambitious — proves capable of overcoming any bond, including family ties, to achieve his goals.
The series stars actors Jessika Alves and Victor Sparapane, who play the central couple in the narrative. The story revolves around business conflicts, unstable alliances and family disputes — all condensed into episodes of just two minutes. The innovative format — vertical, dynamic and designed for quick consumption — is the main bet of ReelShort, a platform already consolidated abroad and with over 50 million subscribers.
With a fast-paced recording and highly intense scenes, the series required precision and total dedication from the actors from the very first take. “Recording at this pace is almost a sport,” says João Vancini, who has a significant role throughout the season and acts alongside names such as Paulo Reis, an actor and author recognized in national audiovisual media.
The series is directed by Iury Pinto, produced by Bewings Entertainment, with casting signed by Proud. The casting curation stood out for bringing together names that combine stage power with technical versatility — something essential for a format that demands intensity in every second of screen time.
The series’ success is already beginning to take shape, with 13 million viewers awaiting its premiere this Saturday, May 17th, on the app, indicating a strong reception from the public. For ReelShort, this is a strategic step in expanding into the Brazilian market; for the cast, it is an opportunity to explore new narrative languages within a model that combines performance, agility and popular appeal.